You’ve asked for a second installment in the series: How to Scale Your eCommerce , so we won’t keep you waiting any longer. Here it is .
Unlike the first post (which I recommend you read beforehand), in which we presented situations using an example , in this article we will focus on more specific strategies and, above all, on the tools we have available to carry out their implementation.
We’re clear that we want to grow sustainably and effectively. The theory is clear! but sometimes we need to do some analysis to identify which areas are most likely to be scaled.
This is always my first recommendation
With the data in hand, review all aspects of the business with potential for improvement and, importantly, also evaluate to what extent the improvement justifies an investment of time, resources, and money . I don’t include this in the three points! but if I did, the analysis would be point 0.
Assuming that this internal audit of your processes has importance of always keeping up to date been completed! let’s get down to business.
consolidate before taking the leap
One thing to avoid is trying to expand into new niches or business areas if doing so jeopardizes the current model . This is why it’s critical to work with existing clients and make them more the importance of using mental triggers in copywriting repeat and profitable so we can take on new ventures.
My recommendation is that you work on loyalty strategies . As you probably already know, they involve developing actions that allow us to create a stronger bond with the customer !generating a alb directory relationship that ensures we are always among. Their purchasing options and fosters a sense of belonging .
This can be through offers , but also through highly focused customer service ! a storytelling content strategy on social media , and tailored email marketing campaigns .