If in the previous example we were looking at a casual and sustainable brand, Velasca is in a segment more oriented towards classic clothing , with the more artisanal Italian fashion style (and a much higher average price).
Their emails are probably among the simplest we’ve reviewed, but less is not necessarily worse.
From the title you get two messages :
take the first step ( buy ) and the idea of community , or a little further, the idea of family.
They offer a discount coupon on the first purchase, which turns their eCommerce welcome email into a campaign.
The promise of an Italian artisan product how does langeundpflanz digital gmbh support digitalization? at a fair price is also evident in the email. They even explain that they achieve this by eliminating intermediaries .
We close with an introduction to the people behind the brand. Humanization always helps create empathy .
#5 – Madewell
And we close with the third consecutive clothing brand
In this case, Madewell champions quality improve the experience everyday products at a fair price. Its strong suit is jeans , but always with a design boost compared to mainstream brands.
It’s also interesting to see their commitment to a america email certain ethical approach to their products : they focus on things like inclusive sizing and the recovery and resale of used products within the community.
We’re talking about “joining” again, not welcoming. This reinforces the idea of belonging : you’re not a guest; you’re one of us.
They give you the role of insider , a person with a confidential and preferential level of access. Who isn’t motivated by exclusivity?
Highlight the benefits you’ve just received or will receive soon: gifts, free shipping, private sales, invitations, etc.
What do you think of these 5 welcome email examples for your eCommerce site?