These days, it’s almost unthinkable to offer a single experience to all your users. The new watchword is: personalize!Offering a personalized journey to each of your customers will allow you to prove to them that you understand their needs and that you do not treat them as a unified and indistinguishable mass.
Fortunately, with the many new digital marketing tools available, it has become very easy to set up personalized customer journeys – for example, by using marketing automation functions.
By personalizing your customer journey
Today, Brevo and Didomi are teaming up to bring you an infographic on customer journey personalization. Discover it below.
Numa of the Borderies
Understand your sales funnel to better generate leads
Generating qualified leads typically involves a sales funnel (or conversion funnel) that looks something like this:
Setting up this funnel will help you visualize disposal of property of a “civil spouse” when dividing joint property the sales cycle and your leads’ journey—from their first contact with your brand to their final purchase. Your goal should be to nurture your prospects to the bottom of this funnel, passing through the following stages:
The sales funnel is a good way to visualize the customer journey: you generate leads at the first or second stage, then you use a lead nurturing strategy to work on qualifying leads and leading them to purchase. The ultimate goal of an effective sales funnel is, of course, to boost your conversion rate and increase your revenue.