Real Estate Agents: How to Help Clients Find the Ideal Property for 2025
The year is coming to an end and buying a new property may be on many people’s list of goals for 2025! In most cases, it’s too late to start the year in your new home, but you can start preparing to achieve this goal in 2025! As a real estate agent, you know that finding the ideal property is a challenging process for many clients. And 2025 promises to be a market scenario with rising interest rates.
Therefore, your role is much more than just presenting property options — it is to be a reliable guide who understands the current market situation and the client’s needs. Therefore, you must be prepared to help your clients. And you can start doing this now, by checking out the 7 tips that will show you how to help your clients find the ideal property quickly and assertively in 2025.
1. Align customer expectations and needs
Before you start presenting properties croatia phone number data it is important to understand the client’s priorities and budget. Often, the client has not even thought about this, so it is up to you to guide them on this journey. To do this, ask objective questions:
- What is more important: location, square footage or price?
- Is the client looking for a property to live in or invest in?
- Does he need something ready-made or is he willing to face a renovation?
- What is the value of the entry he has available?
- What is the credit limit that the bank can offer him? Has he already done a simulation at a branch or with financial correspondents?
This information will help you filter your options and optimize your time — both yours and your client’s. Also, remember that it’s important to be honest about what the market can offer within your budget, but it’s also important not to discourage the client from their search.
Instead of telling him that he won’t find what he’s looking for, offer nearby options, explaining that he needs to establish a priority and be flexible in other aspects.
2. Inform about deadlines and bureaucracy
Many customers are not aware of the timeframes involved in purchasing a property, especially in cases of financing or purchasing used properties. Remember to explain important points, such as:
- A mortgage can take weeks to be approved, depending on the credit analysis and documentation.
- The registration and transfer of the deed may take different time periods.
- Used properties may face delays due to the need to regularize documents, such as negative certificates.
Alerting customers about these deadlines avoids unpleasant surprises and helps them make decisions, such as submitting documentation in advance or choosing properties with fewer pending issues.
3. Prepare your client so they can act quickly when faced with an opportunity
With the increase in demand for real estate and the possibility of a scenario of higher interest rates in 2025 due to the increase in the Selic rate, the market may become even more competitive, especially for customers who need real estate financing.
Don’t rush the client, but explain that taking too long to make a decision could mean missing out on the desired property or paying more in the future.
Therefore, it is important to explain as many details as possible to the client, because when they find the property they want, they will feel more confident in closing the deal, making the decision more quickly.
4. Alert on the impact of interest rates
The forecast increase in the Selic rate could make real estate financing more expensive in 2025.
The InfoMoney portal points out that the average expectation for the SELIC rate at the end of 2025 is 12.00%. Although it is just a forecast medical record storage time: find out the minimum required by law and how to store them it is important to be aware of the economic market when it comes to investment.
Therefore, inform customers that:
- The higher the Selic, the higher the financing rates will be, directly impacting the value of the installments;
- It is important to carefully calculate the viability of financing, considering that it can compromise a significant portion of family income for a long period;
- If the client has already decided to buy, encouraging them to act as soon as possible can help secure better financing conditions, before possible rate increases. One tip is to run simulations and get approvals from banks with the current interest rate while you are looking for the ideal property. This is because, as a rule, approval is valid between 30 and 60 days, but it can depend on the bank and your score, of course.
5. Invest in technology to facilitate the process
Not only in 2025, technology is business sale lead already important to speed up the real estate buying process. As a broker, you can use several tools that help you sell properties more quickly and efficiently. To do this, use:
- Virtual tour: Allow customers to view properties without having to physically visit them.
- Custom filters: present properties that truly meet the criteria defined by the client.
- Document management platforms: help the client organize all the necessary documentation digitally, opt for digital signatures whenever possible to optimize the process and save time.
