Brand Hashtag? 4 Tips to Launch Yours on Instagram

Hashtags are everywhere, here’s why you should create one for your business

Hashtags  , on Instagram and Twitter in particular, are very useful for all those companies that need to  find and connect with their  target audience, as well as to  generate conversations  and build a solid image on social networks.

Once you have identified the right ones to  create your  community,  you will need to create your  brand hashtag , so that users can feel encouraged to talk about you and your business, even including you in their conversations.

That’s why, if you are present on social networks, you need to create your own specific hashtag.

Below,  four techniques  for creating a branded hashtag that can  represent your business , combining what we’ve learned over the years.

1. Make it short, recognizable and unique

The first rule for an  effective hashtag  is contained in its  simplicity : a few words placed side by side and easily remembered by the user.

The challenge is finding something unique that is easily memorable, especially since users will  only need to use it to reference your brand  when posting content on social media.

A brand hashtag will not only encourage conversations around your business, but it will allow you to collect content to proceed with the implementation of your content and social media strategy through the  sharing of UGC  (User Generated Content).

2. It must be evocative and emotional

If you want to stick in your consumers’ minds and give them a reason to share content about your business, you can use your brand hashtag to  evoke an emotion  in your users’ minds.

Not only will this grab their attention, but it’s an extra motivation to encourage them to share your images and posts.

Touch their heart: make them smile or cry.  Eliciting a reaction is essential  to create a hashtag that will be remembered over time and has a good chance of going viral.

3. Choose something that is current

Is there something happening in the world that you can  use as inspiration for a hashtag ?

Of course, we’re talking about events related to your industry, a hot topic that is already receiving some buzz, to ride to create interest around your brand.

What we advise you to do is to  proceed with great caution  when discussing controversial topics such as politics or religion.

Aside from that, other popular topics can be a good starting point. The hashtag may not be used forever, but it can help you generate conversations at that specific moment.

4. Create specific hashtags for your events

Creating a specific hashtag tied to an  event at your business can encourage users to  tweet about it  or  share their experience  on Instagram.

Even if it is live content, having a large number of people communicating your event through photos and words will allow you to have  instant free promotion  among a segment of the audience that you have not yet reached.

Factory Communication Marketing, Communication, Web & Social Media Strategy Agency, designs and creates Social Media Marketing campaigns that allow you to find new Clients for your Company, Business and Professional Studio.

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