Digital content is everywhere. Your audience is bombarded with a constant barrage of content and information. To cut through the noise and information, you need interactive content marketing that engages your audience in ways your competitors don’t.
Interactive content will set you apart from the rest and give you a better chance to compete in the digital marketing space.
Why Interactive Media Matters
Digital transformation has made interactive media a must. Everyone is fighting for the consumer’s attention. But the consumer can only pay exit mobile number database attention to so much information, which highlights the need for interactive media to engage consumers more effectively.
Companies that challenge themselves and their marketing teams to make their content more interactive reap the following important benefits:
- Better engagement: Interactive content invites consumers to pause and look at phone number thailand your content in a different way. And because you’re asking the user to be part of the media rather than just read it, they’ll stay on your site a little longer and think more about your content. The average user spends 8.5 minutes viewing static content. In contrast, consumers spend an average of 13 minutes viewing interactive content .
- Increased User Satisfaction: Brands that use interactive content report higher customer satisfaction ratings and more meaningful customer relationships. It’s not just brands that benefit from interactive content. Users crave it. Research shows that 91% of consumers prefer interactive content over static content.
- Increased retention: Interactive content invites the user to be part of the experience. retain the content they viewed. Research shows that james hornack technical manager interactive content can increase retention rates by up to 75%. In a world where relationships and customer experience matter, this is a very important metric.
Interactive Content Formats You Should Start Using in 2024
While interactive content is nothing new, it is constantly evolving. Consider adding these types of interactive content to your marketing to see improvements in customer engagement today.
1. Interactive quizzes and surveys
Ask your customers questions. Not only will you learn more about them and get statistics from your own research that you can use in your content, but you will also make your customers think. This will entertain them and make them think about your content.
2. Video
Your video content shouldn’t just be talking heads. Instead, engage your audience by answering questions and then tailoring your content to their answers.
3. Augmented reality
Immerse your reader in your content with augmented reality. Bring your products to life by allowing the user to virtually touch them. Or provide a virtual try-on experience so the customer sees your product in a whole new way.