The above figure shows the behavior of inbound tourists during their stay. Potential growth zone tourists tend to do things like “staying at an inn,” “bathing in a hot spring,” “visiting natural and scenic spots,” and “shopping,” while mature zone tourists do more tourist experiences like “drinking Japanese alcohol” and “theme parks.”
Potential growth zone tourists tend to spend on “things”
That can only be experienc there, such kuwait whatsapp data as nature and hot springs, so in order to expand the base of inbound demand, it is important to plan, develop, and promote services that focus on “experiences” that allow people to enjoy “things.” In
other words, the key is to actively appeal to the attractions of the region’s unique natural environment, scenic spots, hot springs, resources, etc., and plan and promote “things experiences” such as cycling, agricultural experiences, and hot spring tours.
In addition, according to the Japan Tourism Agency’s Survey on Consumption
Trends of Foreign Visitors to Japan local seo tactics for multi-location businesses 61.4% of foreign visitors who visit Japan in 2017 had been there more than twice, and 13.1% had been there more than 10 times, so it seems likely that the number of repeat visitors will continue to increase in the future.
>What such repeat visitors want is probably the provision of services that allow them to enjoy experiences such as “discovering new charms of Japan” and “experiencing culture unique to Japan.”
What will be require in the future is the ability of local areas to disseminate information
Even if regions and local governments business sale lead develop tourism resources that appeal to inbound tourists, they will not be able to capture inbound demand unless they publicize and make these known to inbound tourists.
>The above chart shows data on information sources that inbound tourists found useful before coming to Japan.
>Looking at this, travelers in the potential growth zone cit “regional tourism association websites,” “travel agency brochures,” and “travel agency websites,” as well as information obtain from “relatives and acquaintances in their home country” and “relatives and acquaintances living in Japan” as useful.
On the other hand, travelers in the mature zone cit personal blogs and social mea as useful. Therefore, in order to effectively publicize the appeal of regional tourism resources. It is necessary to actively promote visits to Japan. Such as through promotion on travel agency websites, regional tourism association websites. And the Japan National Tourism Organization website, as well as through social mia and online videos.
Below are some well-known websites that introduce Japan.
It is important to post on these websites and provide information about tourism resources so that they can be featur.
TripAdvisor
It was made available in Japanese in 2008, and Japanese reviews are display first.
You can compare prices and get reviews about hotels and travel. It has the largest number of views in the world.