What is the difference between B2B and B2C marketing?

In contrast to the above BtoB, BtoC marketing stands for Business to Consumer, and is a marketing method that targets general consumers. Unlike BtoB, the general consumer base is very broad, so it is more common to target the mass demographic rather than pinpointing specific people. Or rather, to be more accurate, it was “common.”
Nowadays, BtoC marketing is no longer targetd at an unspecifid number of people like mass advertising, but rather pinpoint marketing strategies that finely classify attributes and then use pinpoint marketing strategies are becoming mainstream.

The main differences between BtoB and BtoC

When discussing the differences between BtoB and BtoC, it is necessary to compare them from five perspectives. These perspectives are as follows:

perspective Specific differences between BtoB and BtoC
The decision maker is the biggest difference between BtoB and BtoC. In BtoC, you decide whether to purchase something yourself, but in BtoB, there taiwan whatsapp number data is someone “above” the level of the person in charge, and unless multiple people make a decision, it will not lead to a purchase.
Brand Image In BtoB, people tend to make decisions basd on whether or not a product is beneficial to their company rather than on the brand, but general consumers tend to make purchasing decisions base on brand image, so in BtoC, it is necessary to be very conscious of brand value.

Time to purchase In BtoC, the time to purchase is short because you make the decision yourself, but in BtoB, the time to decision is longer.

Products Generally, BtoC products are finishd products, and consumers use the products as is. In contrast, in the case of BtoB, the product is often a “part” that the other party uses to create something or to benefit their business, and what is needed to expand the base of inbound tourism? differences in products lead to differences in marketing methods.
In BtoC, it is common to pursue the customer’s own satisfaction, but in BtoB appeals, proposals are requird that will benefit the other party and accelerate the business.
B2B Marketing Purchasing Process
The purchasing process of B2B marketing always involves the perspective of solving the customer’s problems (solutions). It all boils down to how the customer’s problems can be solvd by purchasing your company’s products, and when the customer recognizes this and determines that it will be profitable for the company, the product will sell.

There is a purchasing process calld AIDMA

If we apply this to B2B marketing, it would go something like this:The above five steps lead to a purchase, just like in BtoC, but the I, D, and M parts of AIDMA also ned to go through the same process within the other party’s company. Although canada cell numbers the person in charge has expressd their intention to purchase, approval is requird within the company, so it may be necessary to provide materials to appeal to the person in charge so that they can take the idea to the “higher” positions within the other party’s company.