Before starting our topic, it is important to clarify the concept, since not everything that involves technology is necessarily digital transformation .
So, let’s get to work!
What is digital transformation?
It is a process that refers to the adoption oman telegram data and investment that companies make to apply digital processes in order to improve performance, increase reach and guarantee better results by making structural changes and giving greater participation to technology .
However, simply having a Facebook page or a blog does not mean being part of the concept. It is a radical change in the routine operations of a company, where technology plays a fundamental role.
That is why today we will talk about the trends in digital transformation that are being implemented by the most productive companies in various sectors.
Trends in digital transformation
Below we will show you 7 processes or this is also one of activities that companies are implementing to increase performance.
1. Focused innovation
Betting on adopting technology in a business cannot be done at first glance. Among the trends in digital transformation is the application of a unified digital strategy between business operations and the Information Technology (IT) sector.
Many experts recommend going through innovation cycles of up to 24 months, concentrating on talent, operating model, executive attention and financing in a unique digital strategy that meets the needs of the company.
This is the only way to reduce the shortcomings that hinder the application of new technologies.
2. New generation of IoT
The Internet of Things , or IoT, has served b2b sale lead as a driving force for companies to adapt to new technologies.
In the very near future, companies will be able to implement platforms that allow them to analyze large amounts of information from the entire IoT sector and use Artificial Intelligence (AI) and Machine Learning to improve decision-making.
Companies like Microsoft and SAP have already invested billions in developing new and better “smart things” to optimize processes and reduce operating costs.
3. The cloud is still a trend in digital transformation
Cloud Computing has become one of the most innovative fields for and by companies.
They are no longer just tools for storing data and running applications. They are used for IoT platforms, Machine Learning , augmented reality, Blockchain , video game streaming and more.
Also event-driven applications and architectures, without the need for a server to allow the execution of small programs in lightweight environments such as mobile devices or wearables – such as smart watches.
4. Cybersecurity
Protecting user data in the cloud is the main headache for companies and is what has led them to develop new security and privacy strategies.
Companies must demonstrate clear processes for managing people data across customer service platforms, marketing , financial applications, product development, and more.
Protecting information and ensuring user privacy is one of the most important trends in digital transformation for the sector.
5. Companies without data centers
A few years ago, all medium and large companies had their own servers to store relevant information. But this has changed radically.
More and more companies are migrating all their processes and data to the cloud. As a result, public cloud providers are taking responsibility for companies’ workloads and data management.
Many claim it is a more efficient way to obtain valuable data while taking advantage of the massive bandwidth of data centers.
However, it is a trend in digital transformation that is in progress. Experts estimate that within 3 to 5 years it will be a normality in the market.
6. More AI
The focus of Artificial Intelligence is more than evident. The possibility of having processes that learn “on their own”, virtual assistants or fraud analysis has made it something that companies want to have.
There will be more and more processes integrated with AI to optimize operations in companies, from launching marketing campaigns, weather prediction, production automation, data analysis, among others.
7. B2B and e-commerce platforms
Companies are looking for new, more efficient ways to handle interactions with their suppliers and distributors , and in turn, suppliers and distributors want to provide companies with market data and protection in unbrokered deals.
The business sector knows this and has therefore focused on developing APIs (Application Programming Interface) and cloud technologies and leaving behind the “secrets” in its data.
In addition, they have also focused on developing e-commerce platforms to establish direct contact with consumers and offer them their products and services from anywhere.
E-commerce allows for reduced operating costs, operates 24 hours a day, and does not require large investments in infrastructure and inventory.
So, if you don’t have an online store and a B2B platform yet, what are you waiting for?