I don’t know if you’ve noticed, but virtually all marketers have already accepted that we are entering the video era.
Does this mean that text content will lose relevance? No, we are actually a long way from that. But the fact is that more and more consumers are looking to video to discover and even make purchasing decisions.
According to a survey conducted by E-tailing Group and Invodo and commented on by Smart Insights , 78% of people expect to find videos on product sales pages and 71% want to see more details about the product in this media format.
Without a doubt, videos have a place of honor in Digital Marketing campaigns and content strategies, so we can value them as a trend rather than a simple fad.
So, mastering the world’s leading channel for publishing, searching and consuming videos is critical. Of course, we’re talking about YouTube!
To do this, it is not enough to know how to use the basic tools of this Internet “giant.”
It’s also important to learn how to interpret data and metrics in YouTube Analytics , using this information to your advantage to learn about your audience, generate more leads and, consequently, sales.
How about becoming a YouTube Analytics specialist and outranking your competitors’ videos? Did you like the idea? Then continue reading this article!
What is YouTube Analytics?
YouTube Analytics is a YouTube tool that allows qatar telegram data you to monitor the performance of your videos and your channel in general.
The YouTube Analytics platform has up-to-date metrics and reports, showing a wide range of data related to your account, such as traffic source reports, demographics, and watch time.
Why use YouTube Analytics?
Of course, a Digital Marketing strategy goes digital business management: why your company needs it beyond numbers. However, if you are publishing and sharing videos as part of your job, you need to be aware of a few points, such as:
- Who is watching your brand ‘s videos ?
- What types of content generate the most engagement?
- How long, on average, do people watch your videos?
- Are they too long or can you explore the topics further?
When you use YouTube Analytics, it’s much easier to answer these and other questions. And that’s critical.
After all, building a successful YouTube channel requires understanding your audience and how they engage with your content . That’s where YouTube Analytics comes in.
With YouTube Analytics, you can discover a lot of information about the people who come to your channel and watch your videos, specifically data like who they are, their gender, age, what they like, and what type of content you should create.
All of this will help you improve your overall strategy and allow you to create increasingly precise content.
How do metrics work?
Once you’ve created quality, SEO -optimized b2b sale lead videos , it’s important to use YouTube Analytics to monitor your channel’s progress. This tool can tell you a lot about your audience and what content you should continue to create for ever-increasing success.
To make it easier to evaluate metrics, you can think of them as two large groups of data:
Content consumption metrics
They show how (and how much) your videos are consumed. Here are the metrics for views and retention.
This data is important for evaluating what your best content is, what your ideal video length is, and more.
Propagation metrics
They allow you to find out the volume and level of engagement of the materials posted, which is crucial to ensuring that your message spreads across the Internet. This includes metrics such as shares, comments, channel subscriptions and likes.
How to use YouTube Analytics? The complete step-by-step guide
Well, it’s time to understand, step by step, how to use YouTube Analytics. Shall we go?
1. Enter your YouTube channel
To do this, simply log in to your Google account and then do the same on YouTube. In the top left corner you will find a menu with several options. Click on “My channel.”
On the next screen, at the top of the page, you’ll see the “Video Manager” option. Click on it and it will take you to a page with your list of videos.
At this stage, you just need to select “Analytics” from the menu on the left and you will automatically have an overview of your channel.
2. Overview of your YouTube Analytics
The overview page displays important information about your channel’s performance and engagement in a concise and easy-to-read manner.
The default settings provide data for the last 28 days, but you can select any time period you want.
Each category listed on the overview page also has its own more detailed page. In the menu on the left side of the page you’ll find guides for each aspect of the analytics provided by YouTube.
3. Visualizations
The Views report can be found under the “Watch Time” tab, which provides data on the overall performance of your YouTube channel and can also be used to further study the performance of individual videos.
Using the search function at the top of the page, you will have the ability to search for videos by name or location.
You can also click on the calendar icon to choose a specific date range you want to analyze.
Inside the display time report you will find:
Views: See how many people watched your video, and more specifically, how many of them clicked on a link that started your video. It doesn’t matter if a person watches just a second of your video before closing it or if they watch the entire video, both count as a single view.
Watch Time (Minutes): YouTube counts the amount of time people watch the videos you’ve shared. This simply shows the total number of minutes your videos were watched on your channel.
Average View Duration – Find out if people are watching your content all the way through or abandoning it before it ends. This is a great tool for determining ideal video length.
It is important to keep in mind that getting a large number of visits is ideal for making your brand known and remembered.
However, this should not be the primary measure for evaluating whether a video was successful or not.
A high level of engagement, good viewing length, and a growing number of subscriptions to your channel can earn you more than views alone.
It’s the old story: quality usually pays more than quantity.
4. Audience retention
This report evaluates your videos’ ability to keep viewers engaged.
This is a great metric that helps us understand how long users consumed content before exiting or closing their browser.
Numbers are reported in the left corner in minutes and percentage. If your overall averages are lower than you imagined, you can change the way you make your videos, shorten them, or rethink how you present the content.
In this report you can also see an interactive map that shows in which countries your videos have been viewed.
Darker areas on the map indicate that people in that location are watching longer than people in lighter areas.
You can use the audience retention report in a number of ways, including learning which parts of each video are most popular.
In general, YouTube itself recommends paying special attention to the first 15 seconds, as this is the time when viewers are most likely to stop watching.