Knowing your audience in detail is very important to offer increasingly relevant content and also to know what devices they use to access your materials.
Did you know that over 40% of YouTube traffic comes from mobile devices?
The Devices report will give you an idea of the different access media (such as tablets, computers, mobile phones, game consoles and TVs) and the operating systems most used by your viewers to access your content.
With this data in hand, it’s easier to understand the influence of the materials you’re sharing.
If most of your visits are coming from mobile devices, for example, those longer tutorials can be optimized and shortened for easier viewing.
6. Engagement
In addition to the reports above, you’ll russia telegram data want to know how people are interacting with your videos. That’s where engagement reports come into play .
On YouTube, these metrics can be measured by the following factors:
- “I liked it”;
- “I didn’t like it”;
- subscriptions;
- comments;
- times it was shared.
You can prioritize these criteria based on your business, as well as the type of video you’re sharing.
6.1 I like and I don’t like
The Likes and Dislikes report is pretty benefits of marketing management self-explanatory, but it’s worth mentioning. You can track the evolution of these reactions on your videos.
The approach to engagement on YouTube should be holistic, so if you don’t get a lot of likes, don’t worry. It could be that viewers are sharing or commenting on it anyway.
Instead, you should pay special attention to the number of dislikes on each of your posts.
Pleasing everyone is practically impossible, so there’s no reason to despair about receiving a “dislike” from time to time. But if your videos are getting thumbs down, consider engaging with your audience to understand what’s going on.
6.2 Subscriptions
A very interesting report to follow is b2b sale lead the subscriptions report. Here you can see how you gained and lost subscribers across different content, dates, and locations.
This will help you understand which videos performed best in generating subscriptions, and also identify the locations where your content is being particularly well received.
6.3 Comments
The Comments report summarizes how many people commented on your videos.
Comments are great ways to interact with your audience, get feedback, ask questions, and even get suggestions for future videos. That’s why it’s essential to take the time to respond to comments left by viewers on your videos.
Response time can be critical, especially for tutorial-type content and responses to customers.
6.4 Times it was shared
This report shows how many times your content has been shared across YouTube and other media like Facebook, Tumblr, Twitter, Google+ and even WhatsApp.
Sharing can be critical to your business strategy, especially if you’re posting videos about new products or announcing news.
According to a Nielsen survey, 83% of consumers say they trust recommendations from friends, family and colleagues about products and services.
So, encourage your audience to share your materials with their network of contacts and do the same by promoting your videos on different social networks.
YouTube offers a course on analytics and management in its school for content creators. There are 5 classes that teach you how to:
- measure the performance of your channel;
- know your audience and their behavior;
- Evaluate your audience’s engagement and interpret which content is most successful;
- monetize with YouTube and understand how your audience helps you make money on your channel;
- clarify common YouTube Analytics questions and learn how to overcome key problems.
So, did you enjoy learning more about YouTube Analytics? Now it’s time to put what you learned here into practice.
Don’t forget that with YouTube Analytics data and metrics you can better understand your audience’s needs, constantly improve your content, and get better results from your videos.
Remember, many marketers still ignore the need to use this tool. This is one more reason for you to move forward and show how to do marketing with videos.
By the way, do you want to further increase your YouTube knowledge, impact your leads and win lots of clients? Then download our free YouTube Marketing eBook !