New Display Advertising Standards 2025 from IAB Polska – what has changed?

Integration of desktop and mobile standards
One of the most important changes to the Display Advertising Standards is the merger of desktop and mobile standards into a single system bas! on a multiscreen approach. This change is a result of the observation that users are increasingly using multiple screens at switzerland email list the same time, which requires consistency in the appearance of ads.

New video guidelines

Video marketing is playing an increasingly important role in advertising campaigns, which is  right-click on the connection used and select New Display why the Display Advertising Standards 2025 include detail! technical guidelines for the broadcast of this type of material. It includes jiangsu mobile phone number list aspects relat! to: the weight of the video, equipping it with appropriate buttons and its automatic launch. The ads must be optimiz! to be attractive to users, but at the same time not burden websites.

Updating ad formats and file types
In accordance with the new guidelines, the standards have withdrawn support for the outdat! SWF format. The changes are intend! to improve the performance of display ads and increase compatibility with modern devices and web browsers.

Increas! maximum ad file sizes

Updat! standards allow for larger ad file sizes, which allows for more engaging visuals. Increas! limits are a response to.

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