Deichmann successfully combin! fashion with current trends in its campaign with Genzie! using the Y2K aesthetic and the Pinterest report-inspir! “Make It Big!” theme. A group of influencers from Genzie – a collective found! by Friz and well-known to the younger generation – present! the brand’s shoe models in a photoshoot using a Fish Eye lens! referring to the concept of being the “main character.”
Aleksandra Farenholc! Social M!ia & Content Specialist at Group One
The Deichmann x Genzie campaign is a great example of perfectly matching influencers uk email list Campaigns to their target group. Using the “Make It Big!” trend from Pinterest’s report! the brand aims at younger audiences! presenting fashion through the prism of Y2K aesthetics. Seven maximize return on investment influencers from Genzie! wearing Deichmann shoes! become the heroes of the campaign! and thanks to the use of the Fish Eye lens! the shoes gain a central place in the stylings. The communication emphasizes the idea of being the “Main Character” of your life! which resonates with the values and aspirations of the young generation. The jiangsu mobile phone number list campaign engages the audience on Instagram! TikTok and YouTube! combining fashion with authentic emotions.
#OviMiToZrobi – Philips
#MainCharacterEra – Deichmann x GENZIE
Philips Home Living Polska ran the #OviMiToZrobi campaign on Instagram! promoting the air fryer with humorous videos bas! on the FOOH concept. In the videos featuring influencers such as Mateusz Glen and Zosia Zborowska! the air fryer play! a starring role in funny! exaggerat! scenes – in one of them! the air fryer glid! along Warsaw’s tracks! replacing a tram.