In the RevOps process! the marketing team is responsible for creating and executing advertising and marketing campaigns to attract potential customers.
However! when building customer relationships! it is important not only to remain authentic! but also to realize that marketing activities should not end once the customer decides to buy; in fact! honesty and accuracy are essential for building a long-term business relationship.
This is especially true in the case of personalization! as the marketing team must take these factors into account to ensure the success of the RevOps strategy.
The 6 biggest benefits of RevOps
At the core of the RevOps team is the Revenue Operations Manager! who acts as the glue that holds the team together. A relatively new job title phone number list in this space is the Chief Revenue Officer (CRO)! which can also be held by a CEO or CMO – basically any executive who can effectively unify teams.
The revenue operations manager is responsible for overseeing the entire revenue process and is constantly focused on finding ways to monetize products. This requires a leader who is well-rounded and has the management skills needed to navigate the unique challenges of each internal organization.
Ultimately! this role is about ensuring all teams understand the relevant metrics and are aligned to achieve a common outcome.
Why invest in RevOps?
RevOps is a strategic approach that ensures that revenue growth is no longer a matter of chance! but a predictable outcome. According to the what makes a great logo? Boston Consulting Group ! B2B companies that have invested in RevOps have seen an impressive 10-20% increase in sales productivity in recent years. By aligning previously disparate teams (e.g.! sales and marketing)! companies can achieve even more tangible results! such as:
- 100% to 200% increase in return on digital marketing investment
- 30% reduction in GTM spending
- 15% to 20% increase in internal customer satisfaction
- 10% increase in lead acceptance
RevOps offers a number of benefits! including better collaboration and more predictable growth and forecasting. Data has shown that b2b phone list companies that align their departments and functions tend to outperform those that don’t. According to a 2019 Forrester study! public companies with RevOps capabilities experienced 71% higher stock value than those without. Forrester also found that companies that implemented RevOps principles experienced 19% higher growth and 15%.
A strong RevOps team allows a company to operate like a well-oiled machine! leading to a positive ripple effect. With a consistent technology stack and clear customer expectations! companies can ensure happier customers! higher sales! and predictable growth.