Having said all of the above, it is time to explain how to use them to gain better positioning.
1. Optimize your content
Once you identify an opportunity america phone number list keyword that can be useful for you and
your blog strategy , optimize your content for it using the momentum it already has for the main KW
and try to improve the placement it has.
It is important that this keyword of opportunity is present in the H1 and H2 of the material, as well as
being highlighted in bold throughout the text to demonstrate to search engines that this term is also
relevant to the user.
2. Optimize the meta and title
Just as H1 and H2 keywords should be used evaluate technical support to enhance your text,
keywords of opportunity can be leveraged in your website’s titles and goals.
Thanks to Google’s algorithm, we know that crawlers look at the meta descriptions and titles of
content to determine relevance based on search intent. In that sense, gaining visibility through this technique will be a piece of cake.
3. Linkbuilding
Building links based on an opportunity business sale lead keyword as an anchor will also give a lot of
strength to your strategy and allow the keyword to gain weight within the SERPs.
As a final tip, it is essential that On Page SEO and Off Page SEO are also used to promote positioning
through an opportunity keyword.
How to identify keywords of opportunity?
To detect potential keyword opportunities that are good for your strategies, there are two ways:
waiting for trends and “spying” on your competitors.
Using tools like Ahrefs you can analyze the behavior of your posts and see what other keywords are
driving traffic to your website, thus determining your opportunities.
The other way is to use the keywords you want for your content and take the first results to analyze
them with some tool, this way you will know which KW are bringing visitors to this website.
There you have it!
Now that you know what keywords of opportunity are and how to take advantage of them, it’s time to
look beyond them and boost your marketing strategy!
Click here to go to our blog post specialized in the subject.
Relationship Marketing is a strategy that accompanies the consumer throughout their purchasing
journey. To stay connected, the brand offers relevant content, exclusive offers and personalized
approaches.
It usually involves social media channels, email marketing and exclusive groups (Facebook,
WhatsApp), in addition to a CRM tool , which concentrates the data and interaction history of leads.
It also usually appears in Inbound Marketing strategies, in the lead nurturing stage , which aims to
strengthen the relationship with them and make them mature in their purchasing decision.
Retention Marketing
Retention Marketing is a strategy aimed at those who are already customers of the company. It is based on Relational Marketing, since its objective is to retain customers so that they stay with the brand longer and do not go to the competition.
It can be adopted when the company perceives a high churn rate or when it has a high customer acquisition cost; in this case, it is better to focus on loyalty, which tends to be cheaper .
Influencer marketing
Influencer Marketing is the partnership strategy between brands and influencers .
It is one of the ways to approach consumers through a person they admire, trust, identify with and who, therefore, can influence their consumer decisions.
Consider not only the big web influencers, who have in practice become accessible only to big brands, but mainly micro influencers and even nano influencers, who have a smaller but often more engaged audience.
Interactive Marketing
Interactive Marketing is the creation of interaction opportunities between brands and consumers. It is part of Content Marketing, as it involves the creation of materials such as questionnaires, surveys, calculators, infographics, among others.
Interactive Marketing provides a valuable experience for consumers, while collecting valuable data for Marketing and Sales teams – not just contact data, but also profiles and interests, informed by interactions with content.