When to Choose Each in Your Digital Marketing Plan

Implementing a quality Digital Marketing strategy is not so easy, but it can be quite simple to define the elements that make up a good plan.

In fact, the perfect summary is described in the steps of Inbound Marketing:

• attraction;
• conversion;
• sale;
• retention.

The first part involves very challenging work. Only a good traffic generation system can attract a good number of people with the profile you want to attract.

And there are several ways to generate qualified traffic to feed your sales funnel and make your marketing strategy a success. Among the most well-known are SEO and PPC.

But how do each of these options work? And most importantly, which one is better? In this post, we’ll show you everything you need to know to decide when it’s best to use SEO or PPC to get the best results.

Shall we begin?

In this article you will see:

What is SEO?

The term SEO (which comes from middle east mobile number list the English “Search Engine Optimization”) and means: search engine optimization .

In other words, it is a set of techniques that help make your website easier to find for Google and other search engines.

Let’s say, for example, that you sell toys for children aged 3 to 5. When parents with children this age search for a product like yours on Google, what they’ll see depends on your SEO work.

If you have a well-structured strategy, potential customers are likely to find your site. Otherwise, they will visit a competitor’s page and purchase their products.

The same idea applies to both product pages, like the example above, and content pages, like blogs .

After all, part of the shopping journey involves doing a lot of research on the item before you even think about spending .

As you can see, despite the English name, the concept is simple. The practice is a bit more complex, because it involves several actions that only work well even when used together.

We can divide an SEO strategy into two parts: On and Off Page.

On-Page SEO is basically all the elements that you can keep under control, which means it’s up to you to execute and see the results.

The good news is that on-page SEO represents the bulk of the strategy. Therefore, your chances of success depend mostly on your planning and execution, and much less on external factors.

And what would be Off Page SEO ? As the name suggests, it is the part of the work that involves elements outside the page and therefore beyond your absolute control. The best example of this is backlinks from other pages to your website.

Despite this, you can (and should) still plan your link building actions well to obtain backlinks, since they are very relevant for positioning.

What is PPC?

The term PPC also comes from which one best suits your style English (Pay Per Click) and means “Pay per click”. Out of context, the name may sound strange, but we are talking about a type of sponsored link.

Sponsored links are nothing more than text ads, the kind found at the top of Google search pages.

Unlike SEO, which consists of organically positioning a page (without paying for ads) at the top of search engine results, sponsored links are a way of taking shortcuts.

Gone are the days when only search engines offered the opportunity to advertise with sponsored links. With the rise of social media , many platforms now offer this format of dissemination.

So where does PPC come into all this? Simple: it is one of the ways to pay for ads. In this form of payment, the advertiser pays for each click on the ad.

The idea is good because you only pay for those who are really interested in your message to the point of clicking. After that, it is your job to send the user to a landing page captivating enough to convert them .

14 Relevant SEO and PPC Statistics You Should Consider

Since everything in digital marketing business sale lead can be measured and compared, it is valid to see some relevant statistics about each strategy we are evaluating.

With this in mind, we’ve separated out 14 statistics: 7 about SEO and 7 about PPC ads. Take a look at what the data shows and draw your own conclusions.

Along with each statistic, we provide a brief context that might be helpful in understanding it better.

SEO

When looking at the data on SEO, keep in mind that users’ preference is still for this strategy. Therefore, although it takes longer to bring results, it may be a more relevant strategy in the long term.

1. Nearly 80% of users ignore paid ads in search results. People tend to prefer organic links to paid links, and of the links that do receive clicks, about 70% are organic .

2. Search is the #1 traffic driver among content websites, outpacing social media by over 300% . Organic search is one of the most effective channels and often serves as the first point of contact for customers with a business.

3. SEO drives 30% of traffic and 20% of revenue . SEO ROI accumulates over time as content producers establish authority and gain visibility . Potential customers often visit a website more than once before filling out a form or making a purchase. Therefore, ranking better for more keywords increases the chances of converting over time.

4. 36.2% of consumers recognize paid ad links, but do not click on them. Only half of users can differentiate organic links from paid ones. Despite this, they prefer organic links to ads.

5. 88 % of local business searches on mobile devices result in calls or visits to the location within 24 hours. Local SEO has a huge ROI – the number of local searches has increased by 900% in two years. Plus, by optimizing content and pages for nearby audiences, businesses can see exponential growth in sales.

6. One in ten blog posts is cumulative , meaning it attracts new visitors over time due to increasing search volume. This is called Evergreen content , it stays relevant over time and consistently increases conversions alongside a solid SEO strategy.

7. Organic SEO is about 5.66 times better than paid search ads. One of the most basic explanations for this is the principle of Inbound Marketing . Instead of interrupting your audience with something they aren’t looking for, like an ad, organic communication draws them in with content they want and need.

PPC

Even with the use of ad blockers and organic link competition, the data below shows that PPC is still very strong and can make your business a lot of money.

8. The first three ads on a search page receive 46% of the clicks on the entire page. This includes PPC ads and shows that good placement on the search page is highly relevant to conversions.

9. Businesses earn, on average, $3.00 for every $1.60 they spend on ads on Google Ads . Considering that the US market is much more competitive than ours, it is even possible to achieve better results here. This shows that PPC is a relatively inexpensive way to experiment, as well as providing a good return on investment.

10. More than 615 million devices use some form of ad blocker , known as Adblockers. Despite being bad for advertisers, this data reveals the good side of adopting PPC when investing in ads, since without clicks you don’t get charged anything.

11. PPC ads can increase brand awareness by 80% . Despite the rise of ad blockers mentioned above, pay per click is still a powerful strategy to strengthen branding and, of course, sales.