There are at least two situations where SEO stands out from PPC ads as the best option for your marketing strategy. Check out which ones they are!
Creating a sustainable sales machine
As we said at the beginning of this whatsapp number list article, generating web traffic is the first step to selling a lot in the digital environment, and SEO is one of the best ways to achieve this.
And those who think that SEO is only valid for content pages are wrong, since it also has an impact on landing pages and, of course, on sales.
That is, SEO helps generate and nurture leads to create a true sales machine .
Strengthens the brand in the long term
SEO is perhaps the best way to build 3 success stories in the use of data driven a reputable brand in the long term, as content is the entry point into the customer journey.
Google often rewards brands that focus their SEO efforts on relevant content, as this shows the search engine’s real engagement with visitors.
Although it takes a few months for an SEO and content strategy to start bearing fruit, it usually takes quite a while. So if your goal is to stay on the market for a long time, invest in organic optimization now.
When is it best to use PPC in your digital strategy?
There’s no denying that organic search business sale lead is relevant to any long-term strategy. But there are times when it’s better to invest in PPC to reap the benefits. Here’s when to do it.
Sell immediately
The great advantage of SEO is the generation of organic traffic , which allows you to sell for a long time to the same audience without having to reinvest the same amount each time.
It turns out that this takes a lot more time than using sponsored links. So if you want to sell right away, PPC is the way to go.
The return is not as sustainable as SEO, but nothing stops you from continuing down this path until organic strategies start to take effect.
Strengthening the brand in the short term
As we have seen, PPC ads can increase brand awareness by up to 80%. So, the same principle of immediate sale applies here.
If you need to build credibility and recognition quickly to start a project from scratch, relying solely on organic content may not be the best option.
The mere fact that the public sees your brand constantly will create the impression that your brand is strong in the market and, at the very least, will attract initial attention.
What’s clear here is that there isn’t necessarily a fight between SEO and PPC. The key is knowing how much to use each to get the best of both worlds. You now have plenty of relevant information to guide this important strategic decision.
One of the most comprehensive tools you can use in your traffic generation strategy, both for PPC and to help you with SEO planning, is Google Ads. Download our complete Google Ads guide!