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Be it making a purchase, signing up mobile database for a . Newsletter, or filling out a contact . Form. It’s a telltale sign of how well . Your website turns casual browsers into committed . Action-takers.Cost per acquisition (cpa): this calculates the . Cost involved in acquiring a new customer through . A specific marketing campaign or channel.Return . On ad spend (roas): measuring the revenue generated for . Every dollar spent on advertising . Can serve as a barometer for the effectiveness of your .
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