Yes, these are people who go to Aldi, buy their coffee for €6 and are happy.
Or even buy instant coffee.
Well, I wouldn’t What problem even target them.
I wouldn’t even try to make money with them.
But the players with money that I would target are very small, specific target groups.
These are roasters.
What are roasters?
Roasteries are small businesses, yes.
These small, independent roasters.
I don’t mean the big ones like Tchibo, Jacobs and so on.
But I mean small, independent roasters.
In every city you will find two, three, maybe even more small roasters who roast their coffee beans in small batches.
They are very special.
They have their own style.
They get the beans from a specific place.
They know the supplier, maybe even know the farmer.
They are such little specialists.
But they have the disadvantage that they have too few customers .
And now we come to step number 3.
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Step number 3, after I have considered the industry and the target group.
So the players with money.
The question is:
What problem can I solve for this target group?
That is the whatsapp number list big question.
What problem?
Yes, and I always make a list like that.
What kind of problems do they have and how can I solve them?
For example, a roastery.
Sure, they need beans, they need good and fast delivery conditions and so on.
But these are all things that I cannot and do not want to solve.
Yes, I am not a bean supplier.
But who am I?
Yes, I create content.
Yes, I sell my knowledge.
That means I look:
What problem can be solved with knowledge?
And that brings us to the topic of customers.
Yes, there is a part that you can solve with knowledge.
One part is of course define what the relevant data is and how material and location and so on.
I can’t help them there.
But I can use my betting email list knowledge to help them get more customers.
That’s why I would develop such a program for them.
So all of my marketing knowledge that I have would be tailored specifically to roasters.