Talent Search How to Use Not long ago, an HR manager I know asked me about tools for developing an employer brand using Internet marketing. And it’s true, it’s not enough to be a cool company with great working conditions, you also need to be able to tell everyone about it correctly. Especially when you need employees who can be attracted not so much by salary as by corporate culture.
As a content marketing advocate, of course, I whatsapp data chose it from all the tools for online promotion. And now I will tell you in more detail about how you can develop an employer brand, attract new cool employees and retain existing ones with its help.
1 Useful Talent Search How to Use tips
With the help of articles in a corporate blog or small tips within a post on social networks, you can not only attract new clients, demonstrating your expertise and helping them solve business problems. After all, young specialists thirsty for knowledge also actively study the content in thematic blogs – from there they draw information that allows them to improve their skills.
By regularly publishing various types of “action guides,” “explanatory posts,” “rules of success,” and other educational articles, you will form a permanent audience of readers around your company, some of whom may become your employees.
For example, this is what the “Tip of the Day” section looks like within our social networks:
And you know about the blog yoursel
2 The Curtain Ajar
Content about the life of your company also serves as good bait. With its help, you can show the spirit of the brand: it would seem that what can posts-reports about corporate events, holidays, activities say about you? In fact, a lot. You can draw conclusions about how original the team is, how they approach solving problems, and how creating a good logo with strikingly much you can express yourself in the company.
You can give a glimpse into how your research and brainstorming company lives both through short posts on social networks (including Instagram) and through the publication of detailed articles on the corporate blog. And don’t close yourself off from guests — tell third-party resources about yourself, and you can even conduct tours of your office. For example, the city newspaper Urbo once visited us, you can read the details here.
And this is what one of Artjoker’s wonders phone number germany looks like on the site for the 7th anniversary:
And also, this is how we talked about our employees in the blog section”Show all”: