| Criteria |
Traditional Marketing |
Digital Marketing |
E-commerce |
|
Vehicle |
The Difference Between Newspapers, TV, radio, billboards |
Website, social media, email, online advertising |
E-commerce platform, website, shopping application |
|
Interact |
One-way, information from business to customer, no immediate response |
Two-way, customers respond via comments, shares, link clicks,… |
Customer interaction through purchases, reviews |
|
Effective |
Difficult to target specifically, large audience |
Precise targeting based on criteria such as age, gender, interests, behavior,… |
Target specifically based on shopping behavior, consumer habits, and personal data |
|
Expense |
High, especially TV, events |
Costs for platform, advertising, operations management |
Costs for platform, advertising, operations management |
|
Measurement |
Difficult to measure, mostly based on estimates |
Measured through metrics such as number of viewers, click-through rate, conversion rate, ROI,… |
Measure sales, orders, and customer feedback |
|
Scale |
Usually limited to local area |
Global coverage, no geographical restrictions |
Global expansion, trade anytime, anywhere |
In short, Traditional Marketing, Digital Marketing and E-commerce are closely related and complement each other. Traditional marketing helps c level contact list build the initial foundation, while digital marketing expands the ability to reach and interact with customers online.
E-commerce leverages the power of digital marketing to not only reach but also transact and care for customers, completing the sales process.
The Difference Between 11 forms of digital marketing today
Belowwill introduce in detail 11 forms of digital marketing today and when you need to use them:
SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is a set of techniques and strategies to optimize a website to improve its display position on the search engine the internet removes geographic boundaries results pages (SERPs) of search engines such as Google, Bing or Yahoo. The main goal of this digital marketing campaign is to increase organic traffic to the website, thereby improving the ability to reach potential customers and increase revenue.
Backlinko.com, founded by Brian Dean
Adopted a strategy of creating high-quality content and using the “Skyscraper” technique for SEO optimization. This technique involves finding and improving the best existing content, creating a better version to attract more backlinks. As a result, their traffic increased from 13,000 to 150,000 visits per month within a year.
Canva.com implemented an SEO strategy by creating a “Design School” with free tutorials and templates. This not only provided value to users, but also helped Canva attract traffic from search engines. This strategy has helped Canva reach over 30 million monthly visits, mostly from organic search, demonstrating its success in attracting and retaining users.
SEO is a great choice when you want to build
A solid foundation for your online presence. It is suitable for search engine optimization mails long-term strategies to maintain high rankings on search engines and attract organic traffic from users searching for information related to your products or services.