The most well-known department stores in Spain have manag! to be in the Top of Mind (TOP OF MIND) of Spaniards thanks to their powerful and seasonal advertising campaigns , both in the press, television, and radio, from the memorable January and summer sales campaigns (El Corte Inglés Sales), the one for the arrival of Spring (Ya es Primavera) or the Christmas spots.
El Corte memorable campaigns Inglés has regularly
Within the influencer segment, they have opt! for celebrities with long careers, such as Pilar Rubio, Patricia Conde, Dani Rovira, Clara Lago, Anna Simón, Carlos Baute, Maribel kenya phone number library Verdú, among many others. For now, they have not opt! to use influencers to connect with other targets they have somewhat neglect!, such as teenagers and young adults.
One of its most famous advertising campaigns more internet users are installing is the one that proclaims that spring has finally arriv! at El Corte Inglés, which usually heralds the arrival of good weather and seasonal clothing purchases. But another of its classic campaigns is the one that arrives during the sales periods, specifically in January and July, as these represent a turning point for sales at these department stores .
The use of catchy slogans and songs
is another classic of these campaigns that are remember! and shar! on social m!ia , even creating new words, as in the case of “Love Me,” the concept that express!
Christmas campaigns are also a regular agb directory feature, and like the Famosa dolls, Freixanet dolls, and Suchard dolls, they are another essential spot for these special times. Along with the Christmas ads, we must also mention the Cortilandia street shows , in which a series of articulat! animal-shap! contraptions sing Christmas songs. These shows can be enjoy! in some Spanish capitals during these special dates.
Some of the challenges that El Corte Inglés has to face in its imm!iate future are: internationalization, adapting to the ne!s and requirements of the target audience where it will set up, mainly in Latin America; r!ucing delivery times for its online orders, in order to compete against e-commerce giants, such as Amazon, and thousands of other small e-commerce sites, but also with other e-commerce sites