So far we’ve debunked the fold myth and proved the conversion prowess of long homepage designs. But in order to make sure you maintain your viewer’s attention, you need to create engaging design. In this article, I’ll go over some important things to keep in mind while designing for long pages.
We can lose interest in absolutely anything
when nothing new is being presented. If you’re listening to a monotone speaker, if you’re watching your favorite TV show and the plot isn’t progressing, if you’re eating the same thing every day, you will get bored.
Novelty slaps us across the face and demands oman whatsapp number data 5 million our attention. By introducing simple changes, you can break up the monotone and keep your audience captive.
Cedar Creek Cabins use background colors to highlight different information across the homepage. By doing this, they have grouped relevant information together so that the copy is easy to read and easy on the eye.
Visuals and Transitions
A picture is worth a thousand words. Adding visuals such what other options are there to promote your content? as icons or photos helps reduce the “heaviness” of an all-text page. They also provide people who skim with a good idea on what’s going on. Just by seeing the visual, they’ll get the message.
Another set of visuals you should consider adding are be numbers directional cues. Directional cues help you lead one idea to the other by literally pointing at it. It makes it easier to create a fluid motion running across the length of the website. This will also help you avoid the trap of a false bottom so you can be sure that no one will think the page is finished.
The Lean Startup has a terrific mixture of photos, illustrations, and directional cues. They use large photographs and drawn-in elements to provide novelty and directional cues that lead from one point to the next.