Yes, you’re reading the numbers right. The bottom CTA generated a 304% lift in conversions. This doesn’t mean that placing CTA’s at the bottom is always the right way to go.
The golden question is: how do I get people to want to scroll? It’s the same way you get people to pay attention to anything, entice them! Use that first impression to leave an impression and make them want to learn more.
1. Have some kind of logic to the way you present information. Really think about how the messaging flows across the page. If it is fluid and logical, people will stick around. If it’s choppy and confusing, people will bounce.
Free The Chicken presents their information in an amazing way. They let the story unfold as you scroll further along the page
Less content above the fold will encourage
exploration. If you lay down all your aces in the first 5 seconds, I have no reason to stick around your website anymore. But if you slowly lure me in, playing your cards one by one, I’m going to keep exploring to see what’s going to happen next.
cxpartners teamed up with Bristol Airport to perform paraguay whatsapp number data 5 million some eye tracking work on their website. The image below shows two different treatments of the hero slot. In the image on the left, more information was crammed above the fold, which discouraged viewers from scrolling down. The image on the right had less information, which encouraged viewers to explore further.
bristol airport
Present the information when the time is right
When people are scrolling, you get to control when what is a crm and why use it for customer management? they see certain information. This is why sometimes a CTA be numbers placed at the very bottom of the page might convert better. People are more ready for the offer after they’ve read a bit about your company. Other information needs to be presented first because it is essential.
John Polacek attempts to explain responsive web design Using an interactive website. He allows the information to flow in and out exactly when he wants it to.
4. Avoid false bottoms. False bottoms make people think that there is no more content below when in fact there is. Large, stark, horizontal lines would do that. If you want to fill the page with a color or an image, make sure to include directional cues so that your visitors don’t get lost.