Trust is one of the key factors influencing the purchase decision. Correct use of trust triggers on a website or landing page helps to positively influence the growth of conversion, ruce the bounce rate, strengthen the brand reputation and increase the loyalty of your target audience. Let’s see what trust triggers for landing pages are in the arsenal of Internet marketers.
Customer Reviews and Ratings
The most popular trust trigger, which not only allows you to get an idea of the quality of the offer product or service, but also uses the principles of conformity, the tendency of people to change their opinions under the influence of others. The greatest trust is caus by customer reviews with real names, photos, and also supplement with rating stars. The highest level of skill is placing a link to the source of reviews on the site with the ability for the user to go and read the real review on a platform independent of the site. Video reviews are of additional value.
Why does this trigger work? People tend to trust the opinions of others. The more reviews, the more likely users are to find something similar to their case.
To implement reviews on your website or landing page, add widgets of review services (such as Yandex, 2GIS, and others) to the landing page or product pages. Request and post reviews on the website from customers satisfi with the product and service.
Trust badges and security certificates
Use of SSL (Secure Socket Layer), “Honest specific database by industry Brand” or “manufactur according to GOST” icons, as well as icons of banks and payment systems through which payments are made, and even large social networks where the company has accounts.
Security certificates, logos of well-known payment systems and banks demonstrate that the site is reliably protect.
Warranties and return policy
Placing a “100% money back” or “Free returns within … gambler data days” guarantee eliminates the fear of loss and helps customers make a purchasing decision. To implement this trust trigger, include your return policy on the product page and in the shopping cart.
Transparent information about the company
This is about the availability of contact information, office address, and information about the team. Transparency builds trust, allowing customers to feel that there is a real company behind the site.
Real-time customer support
It’s not just about actual support, but also visibility on the landing page. For example, a support chat with the ability to ask a question (works best with quick answers).
s=”yoast-text-mark”>e=”font-weight: 400;”>Why does it work? The ability to quickly solve a problem or get advice increases the customer’s confidence.
To implement this trigger, use chatbots or a 24/7 support service.
Cases and success stories
Stories of clients who solv their problems with the constantly analyzing cash flow and having strict payment product. Real cases demonstrate the value of the product and help clients associate themselves with a successful experience.Contact a professional team to develop a landing page concept and landing page.