For some time now, WhatsApp users have been living in an environment where both personal and business accounts coexist . In fact, it’s very likely you have one, but are you taking full advantage of its sales potential?
Today we’re talking about WhatsApp Shopping , an exclusive feature for the app’s Business accounts that lets you take conversions one step further .
Sounds good, right? Well, keep reading to find out more .
What is WhatsApp Shopping?
It basically consists of the possibility of incorporating complete product sheets , creating a catalog , which we can easily share with chat users.
Although it’s called shopping, it doesn’t resemble Google Shopping , as these products won’t appear spontaneously while the user is using the service. In fact, it shares more similarities with the way Instagram understanding the changes in marketing or Facebook use their catalogs.
While not exactly the same as other Meta networks, it shares proactivity , meaning we are the ones who share/tag products in our posts.
How to set up WhatsApp Shopping?
Creating the catalog is actually quite simple , but set the interval of contact attempts before you start, you need to be clear about the main requirement: you need a WhatsApp business account . If not, you’ll find that all the options we’re about to talk about simply aren’t available.
The next step to enjoying WhatsApp Shopping is, of alb directory course, creating the catalog and collections themselves. Let’s take it step by step.
This is a manual process that must be done individually , product by product. Unfortunately, we don’t yet have the option to bulk upload a feed like other services.