You spend a lot of your time researching, testing new strategies, opening new lines of business… and then, when you finally hit the right note and have been seeing results for some time, you find that one of your competitors has been “inspired” by your work and has come up with something very similar. What we suggest is that you get ahead of them this time.
There are some aspects that can be observed at a glance
just by interpreting what we see in their store, we can get an idea of their strategy . The problem is that we’ll always be missing a lot of information (and obviously the numbers).
Fortunately, the Internet provides us with very interesting tools that, while they won’t give you precise numbers, will help you identify trends in the competition, for example:
Pricing policies : Scaling an eCommerce business necessarily requires being competitive. Prices are set by the market, so you must monitor your current and potential competitors. Only then will you be inclusive marketing and digital accessibility in a position to compete with them.
SEO : Indeed, SEO is the best way to understand a rival’s future intentions. By tracking the keywords they’re trying to rank for, you’ll have a map of their business strategy.
SEM : There are also tools that allow us to understand our competitors’ ads and campaigns. SEO can give you a comprehensive view, but doing this SEM analysis will help you identify the areas they’re willing to invest in.
Although things get more complicated it’s not always so obvious
Now imagine that what they offer you is to the weariness of social networks publish an article on that same blog, an article written by a lamp brand, but in which you have no involvement. You could also fall victim to this Google update.
If you’re going to do something you’re not 100% sure alb directory about , you’re better off blocking indexing .
What about native advertising or articles collaborated with third parties? In that case, there shouldn’t be a problem, but it doesn’t hurt to use the appropriate meta tags ( here we explain everything about how to tag sponsored or user-generated content ).
With all that said, I think you can rest easy with this update, but were you up to date with the release of Google’s new spam policies?