According to the organizers, the event attracted over 5,500 registrations and Conf a hub for marketers more than 2,000 participants at the venue itself: the conference was attended by leading marketers, analysts and business owners.
150 reports, 6 parallel streams, 8 hours of online broadcasting and experts from the advertising industry made DEMIS perFORMANCE Conf a place for exchanging experience and new knowledge.
Key participants and speakers Conf a hub for marketers
Representatives of such companies as eLama, X5 Retail Group, SDEK, Roistat, MTS OmniChannel, Brand Analytics, Gazprombank and
many others spoke on the conference stages. Particular attention was drawn to reports on current topics, in which speakers shared their
developments and methods for successfully running a business in the era of digital transformation.
Among the topics raised at DEMIS perFORMANCE Conf were:
- “Human-centricity in business: how far and why can “neuro” go in business?”
Ekaterina Kamkova, founder of BusinessLab and former head Conf a hub for marketers of projects at Sber’s Neuroscience Laboratory, explained why - businesses should use knowledge about the brain and emotions to form a deeper connection with their audience.
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“How to manage user attention if you have a complex product”
Veronika Suvorova, head of PR at MIF publishing house, told how to maintain user interest and build long-term relationships. - “Neuro-prediction. Is it possible to predict the aggregate behavior of consumers based on the brain activity of a small group?” Vasily Klyucharev, head of the laboratory brother cell phone list at the HSE Conf a hub for marketers Institute of Cognitive Sciences, spoke about the neo-robiology of decision-making, and what dopamine has to do with it.
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“What traffic channels to use to get leads? Working digital splits and fresh formats”
- Elena Koroleva, digital strategist at Demis Group, presented current formats for attracting leads.
- “CDP Marketing or How Customer Data Analysis Can Increase Their Bill”
Gleb Kashcheev, CEO of Sendsay, revealed all the scammers withdraw money very quickly cards on using a powerful tool to personalize an offer and increase customer loyalty.
Here you will find all presentations from Conf a hub for marketers DEMIS perFORMANce Conf .
The conference also offered participants a wide range of activities and networking opportunities.
The site featured a mentor lounge from MarCom Club, where Conf a hub for marketers you could get detailed advice on issues of attraction, sales, analytics and branding.
A roundtable on ethics in marketing and advertising, moderated by Alexander Tunik, a product disruptor from Runet Rating, helped
participants delve deeper into the philosophical aspects whatsapp database brazil of the profession. Four agency representatives and four clients discussed
complex issues of good and evil in advertising.
Journalist and TV presenter Elizaveta Ridel conducted an express training on phenotypology, teaching participants to read information about people from their faces.