In conditions where users are exposed to a huge amount of advertising every day, companies have to look for effective ways to attract attention. Lead forms in VK Advertising allow businesses to quickly collect information about users interested in a product. In this article, we will tell you how to create lead forms, and also what is this tool and share recommendations for their effective use in advertising campaigns.
What are lead forms and how do they work? what is this tool and
A lead form is a tool for collecting contact details and other information about potential customers directly in ads. When a user clicks on
an ad, they see a form with fields for entering data (for example, name, phone number, email). By filling out the form, a person sends
information to the advertiser, who can then contact them what is this tool and to offer services or products.
Example of a lead form on VKontakte
The advantage of lead forms is that the user does not america phone number list need to go to the site – the process takes place within the social network or platform, which significantly increases conversion. The collected data is automatically saved in the VK Ads account and can be downloaded for further work.
How to create and configure a lead form in VK Advertising what is this tool and
Open the VK Ads advertising account. In the “Lead forms and surveys” section, select the “Lead forms” tab and create a new one.
The form is configured in four steps.
As an example, let’s create a form for registering users for we have conducted a preliminary analysis a free master class at a drawing school.
1. Design what is this tool and
Specify the name of the lead form. Only you will see it in your personal account, so choose a name by which you can quickly find the required form among others.
Add a company logo. You can upload a new image or choose one from the media library.
Next, specify the type of the first form screen: compact, more text, or lead magnet. The first two differ in the length of the form description, and in the last one you can add information about bonuses and discounts.
Enter the name of the organization and description of the form. what is this tool and The length of the description will depend on the selected type of the first screen: compact – 35 characters, more text – 350 characters.
On the right is a preview window showing how the form will whatsapp database brazil look. You can switch between dark and light modes and between device types – desktop/mobile.
In the Styles field, select a background color for your lead form. Instead of a colored background, you can add an image in Cover mode. It will be automatically cropped and scaled to 16:9 format.