When everything is ready, click “Save”. You can disable the landing page at any time by going to the form editing mode and moving the “Create landing page” slider Keep it simple don’t force users to the left.
How to Launch a Lead Form Campaign Keep it simple don’t force users
To promote the form, create a campaign with the target action “Lead forms and surveys”.
Select a form from the list or create a new one and Keep it simple don’t force users set up the campaign in the usual way.
You can test multiple forms within a single ad campaign using split testing. Activate the feature and add two to four additional forms.
The algorithm will independently distribute ad impressions between forms and, based on the testing results, will select the option that brings in more applications at the most favorable price. All campaign impressions will be concentrated on it.
Tips for Promoting with Lead Forms Keep it simple don’t force users
As soon as you launch an ad with a lead form, be prepared to promptly process leads. The faster you respond, the higher the probability of turning a potential client into a real one. If the form involves a call back from an employee, set the ad display time so that applications come during business hours.
Keep it simple — don’t force users to immediately perform europe cell phone number list complex actions and make expensive purchases. For example, it’s easier for a person to leave contacts for a consultation or to receive a catalog than to immediately apply for a loan or purchase an expensive course. Be sure to prepare a team to handle cold applications and think through the funnel through which you will lead such users.
Here are some tips for successfully working with lead forms: Keep it simple don’t force users
- Offer bonuses. They encourage leaving contacts. As a bonus, you can provide a discount on a product, a free guide, a trial lesson, a consultation, and so on.
- Ask for a minimum of data. The more fields in the form, the fewer people will want to fill them out. Indicate only the necessary communication channels.
- Don’t overcomplicate the questions. If the question Keep it simple don’t force users is unclear, the person will close the form rather than figure it out. Therefore, avoid complex phrases, constructions and terms.
- Think about the design. VK Advertising allows you to fact, this report is not about regulating customize the form: connect a landing page with texts, pictures and videos, choose a background color or add a cover. This makes the form more attractive and closer to your corporate style.
- Write clear and understandable descriptions. Convey the essence of the offer to the user and emphasize the benefits that he will receive.
- Use the right text for buttons. Set up the button text in the lead form so that it is immediately clear what exactly the person will receive after submitting the form. For example, “Claim a gift,” “Sign up for a trial lesson,” and so on.
Surveys and online registration YCLIENTS Keep it simple don’t force users
In addition to regular lead forms, VK Advertising also allows you to create and promote surveys and online registration forms for YCLIENTS.
Surveys are suitable for conducting research, collecting whatsapp database brazil information about the target audience, and testing different hypotheses. For example, they can be used to understand how users feel about Keep it simple don’t force users a new product or to assess how advertising has affected brand awareness.
Unlike regular lead forms, surveys are anonymous, but they can be used as a tool to attract attention to a lead magnet. To do this, after completing the survey, provide a link to the site where the user will leave their contact information, for example, to receive a bonus or discount for completing the survey.