We have already noticed that 73% of users have a positive attitude towards promotion through streams and broadcasts. Retailers
now have an effective outreach tool in their inventory. Brands The format is able to immediately appreciated the possibilities of video advertising and increased their budgets for video content production in 2024 by 84%.
Benefits of Video Advertising The format is able to
-
Ease of perception . Through video, it is easier for a The format is able to brand to convey the desired message, emotions, and
-
information to the audience.
-
High involvement . The format is able to attract the audience’s attention and retain it.
-
Quick immersion. The easiest way to introduce a product to your audience is through video. It allows you to not only talk about its benefits, but also clearly demonstrate the results of its use, how to use it, and even convey sensations. 66% of users prefer to watch a video about the product before buying it.
-
Reaching new audience segments . Videos allow you to reach those who prefer video rather than text, banners, etc.
-
High memorability . Video ads are remembered even by those users who constantly click the “Skip” button.
-
The ability to use new advertising tools . Let’s consider which ones.
Tools for audience engagement The format is able to
Television advertising remains the most comprehensive telegram number list and effective. But since the young and solvent audience spends more
time on the Internet, and the older audience is actively digitalizing, the level of online consumption is approaching that of
television. 92% of the television audience is already on the Internet. Retailers are going digital, thereby buying the same contacts.
Radio has also migrated to digital. The number of subscribers to online radio stations is growing, the audience of music streaming
services is growing. The integration of offline tools with digital is gaining popularity. This is how TV and radio retargeting appeared,
the mechanics of which are approximately the same:
- the criteria for selecting a segment are determined – the grid for the brand’s advertising campaign on TV or radio;
- a segment of users who have seen or heard we are approaching the limit of mortgage growth the brand’s advertisement is collected;
- a data match occurs – the segment is redirected to the DSP;
- the campaign is broadcast in digital with targeting to the desired segment;
- An analytical report is generated by the independent research company Mediahills (Mediascope Group), which guarantees
- the reliability of the result.
TV retargeting allows you to digitize your TV fleet and get leads from reach campaigns. The format is able to
Shoppable Ads is an interactive brandformance format that combines video and a product catalog. It involves placing clickable
products under or over the video. Cards are taken whatsapp database brazil from a feed with names, prices, photos, or are placed at the advertiser’s
discretion. Together with TV retargeting, Shoppable Ads allows brands to increase conversion and gain other benefits. Let’s
consider the possibilities of the brandformance approach using the Petrovich case as an example, as I promised above.