When clients go to the website, they register, agree to the processing of personal data, leave their contacts so that the operator can country email list them. During this time, the manager must have time to make a call to the client and determine his key requests. Bas on the results of the conversation, a commercial offer is form that exactly meets the buyer’s nes. by the number of successful transactions, but also by the duration of the conversation, by how many clients were able to listen to the product presentation. Keep in mind basic analysis of cdn quote of the total percentage of successful transactions made during a conversation with a client on the phone, the conversion of incoming calls in the B2B sphere is almost 89%, and the conversion of outgoing calls is only 10%.
Therefore, to improve call conversion,
It is necessary to focus, first of all, on the quality of information presentation on the website. It is important to highlight a unique selling proposition. For example, offer a free product test or a refund for the product if you don’t like it. It is also worth publishing the company’s contact information and CTA with an offer to submit a request. After that, operators mobile database be train so that they can correctly handle objections and respond to the most popular user requests.
Why are there no sales?
There are situations when there are calls, but no sales. It is necessary to take into account several factors.
First of all, this is the quality of processing. Listen to what phrase the manager says at the beginning of the conversation, how he communicates with the user. There are situations when the operator cannot work at full capacity with warm leads and is in no hurry to make an additional sale of products that complement each other.
First of all, this is the quality of processing. Listen to what phrase the manager says at the beginning of the conversation, how he communicates with the user. There are situations when the operator cannot work at full capacity with warm leads and is in no hurry to make an additional sale of products that complement each other.
Also check what clients say.
It happens that some patterns are observ in the conversation, for example, objections or questions. It is important to highlight each factor and think over the conversation script for each specific situation. Then it will be much easier for the operator to adapt to a non-standard dialogue, and the answers to standard questions will become faster. This will help increase conversion.
Analyze how long it takes for users to end a conversation. This will help to understand what is “slowing down” the deal specifically at this stage. The company’s analyst can take the task into work and create a script that increases the time of conversation with the client. Then it will be easier for operators to engage buyers in dialogue and increase their interest in purchasing the product.
Identifying non-target clients
A marketer can analyze the advertising settings and identify the bounce rate. If it is higher than 30%, it is necessary to review the advertising strategy. It is also worth determining the semantics of web page queries. If the keys are irrelevant, the traffic will be of poor quality, the manager will hardly be able to sell anything to such a client.