As a content marketer and SEO, you can use AI tools to accomplish a variety of tasks , including:Other digital marketing professionals How to use are also using AI to support content creation – especially when writing copy for social media, blogs, and websites.
However, I would like to add a major caveat here: AI-generated content is generally not ready for publication immediately . It’s important to subject the AI-generated drafts to human review to ensure accuracy and quality.
In short , marketing should not be an “AI vs. human” scenario – both should work hand in hand.
AI in SEO involves the use of advanced algorithms , including machine learning and natural language processing (NLP), to process and analyze large amounts of data. This allows SEO professionals to optimize their strategies and automate certain tasks.
The impact of AI on SEO is significant – in 2023, 84 percent of bloggers and SEO specialists surveyed in our study reported that AI and automation had influenced their SEO strategy .
AI doesn’t simply replace human work, but rather enhances it through intelligent automation . This opens up insights and optimization opportunities that SEO professionals would have difficulty identifying manually.
How to use AI for SEO and optimization
In my opinion, AI for SEO can be used effectively in the following areas :
- Use AI to brainstorm topics and content tailored to your target audience
- Monitor specific search data to discover trends
- Find keywords based roi bas on your site and niche on the topics you choose
- Accelerate the research process
- Create outlines and initial table of contents
- Identify optimization opportunities for your content
- Analyze SEO KPIs such as page views, clicks and dwell time
- Generate structured data and schema markups
- Find link building opportunities
- Identify and fix technical issues such as broken links
According to our recent State of AI report, marketers who use AI save an average of 12.5 hours per week . That’s equivalent to approximately 25 to 26 additional workdays per year .
Build a smart content strategy
In my opinion, AI’s data processing capabilities can help you develop a more intelligent and smart content strategy that is aligned with the needs of your target audience.
For example, use an AI-powered toolset to analyze survey data, customer reviews, interviews, and sales records to gain valuable insights for your messaging.
These insights will help you identify relevant keywords and topic clusters to target. They can also uncover gaps, opportunities, and trends.
Based on this, you can create a focused content calendar that concentrates on terms with high potential and plans content formats that resonate with your target audience.
How I tested the top AI tools for SEO
As an SEO professional, I was curious to see how the latest AI SEO tools could help me improve my SEO workflows and achieve better results.
Admittedly, I also know that not all AI SEO tools are created equal. During my testing process, I used the following criteria to conduct business sale lead the most objective analysis possible:
- Real AI and modern learning capabilities : When selecting tools, I prioritized those that leverage technologies like natural language processing and neural networks, rather than simple rule-based systems or rebranded legacy software.
- Intelligent optimization, not complete automation : While AI can automate specific SEO tasks, I looked for tools that complement my work and strategic decisions. The best AI SEO tools, in my opinion, enhance expertise through intelligent automation and data-driven recommendations, rather than dictating the entire process.