There are various communication strategies you can use depending on your objectives and target audience. We recommend not strictly following What communication strategies theoretical strategies such as informative, persuasive, or interactive. Instead, develop your own communication strategy based on your individual situation.
First of all, the question arises as to your message :
- What values does country email list your company represent?
- What stories do you want to tell?
- What feeling should be conveyed?
- What do you want communication partners to remember about your company ?
Which communication channels can be used in a communication concept?
Communication channels include traditional channels such as print media and events, as well as digital channels such as email, social media, websites and blogs.
The choice of channels depends on the communication goals , the target audience , and the available resources . In our implementation of a chatbot experience, asking yourself the following questions will help you determine the appropriate communication tools:
- Does your target audience use Google to find your website?
- Is she more active on social media or WhatsApp?
- Or do you mainly meet her face to face?
Depending on this, you decide when, where and how your company presents itself.
Tone also plays a role. For example, you should consider whether you want to appeal to your customers emotionally or argue rationally, and whether you want to present yourself in a more casual or reserved manner.
All measures should be tailored to your company and target audience and bring you closer to your goal. Remember that communication involves more than just verbal and written exchanges ; it also includes colors , your logo , and your visual language .
Finally, you decide how much budget is available for the individual measures, when they should start and until when they should initially run before the results are evaluated and the communication concept is subject to further adjustments if necessary.
Example: This is what the communication concept can look like
Communication concepts are as individual as companies and reflect much of the respective company philosophy, visions, and attitudes. Here’s an example :
Imagine a party service . It primarily wants to appeal to young, open-minded, adventurous people under 40.
Because Instagram is very popular with its target audience, the company primarily presents itself there. A post is posted daily in neon colors. The images feature smiling people. The texts are casual and informal, and the informal approach is used.
On the other hand, there could be a car dealership . Its goal is to sell an expensive car brand to reputable businesspeople.
The focus of communication is therefore on the website and personal interactions on-site . Customers are addressed formally and business sale lead treated with exceptional courtesy. The colors used are muted, the fonts unfussy and straightforward. Employees wear suits and blazers.
Of course, there are many more aspects to both concepts, but you’ll certainly notice the difference in focus. Thanks to the communication concept, all members of your team know who they’re usually dealing with and can follow the rules .