Despite the many benefits, there are also challenges to implementing AI in companies. According to a study conducted by HubSpot in collaboration with Challenges and opportunities LinkedIn, most companies in German-speaking countries are still in the experimental phase .
Many are currently testing the use of AI but have not yet moved to full-scale implementation. This demonstrates that while there is great interest and awareness of AI’s potential, there are
also uncertainties regarding its practical implementation .Jens and I talked about how one of the biggest challenges in adopting new technologies in marketing is adapting to constantly changing requirements .
Companies must not only master the c level executive list technological aspects , but also overcome cultural and organizational hurdles . Simply introducing AI isn’t enough—it must be strategically integrated into workflows to realize its full potential.
Jens also emphasized the importance of companies investing not only in technology but also in training their teams to ensure that employees can effectively use the new tools and fully leverage their strategic benefits.
Conclusion: The future of content marketing is now
Integrating AI into content marketing offers a multitude of opportunities, from increasing efficiency to improving quality to adapting to ever-changing market demands.
At the same time, it challenges marketing professionals to evolve and learn new skills in order to fully exploit the benefits of this technology.
My conversation with Jens Polomski made it clear to me that AI isn’t just a tool that simplifies everyday work, but a transformative force that is fundamentally changing the field of marketing. Those who actively shape this change will be able to successfully master the future of marketing.
Cover photo: HubSpot
Note: This blog post is based on the podcast episode “#276 Listen & Grow: Mastering Change: AI and its Impact on Marketing Teams with conversion shows what number of Jens Polomski.” The episode offers deep insights into the world of marketing and shows how AI is changing the game. The topics we discussed in the conversation have been further developed here to demonstrate practical and future-oriented strategies.
The evolution of the requirements profile of marketing professionals through AI
One of the most exciting developments Jens and I discussed is the changing requirements profile for marketers brought about by the use of AI. Creativity and a deep understanding of the target audience were once the main requirements for marketers. With the advent of AI, these requirements are shifting.
Today’s marketing professionals need not only to be creative but also to develop an understanding of data analysis and the workings of AI business sale lead tools. Jens explained that it’s becoming increasingly important to combine technical knowledge with creative skills .
AI is increasingly taking over repetitive tasks , such as copywriting or analyzing campaign results. This leaves more time for strategic thinking and developing innovative ideas .
In the future, it will be essential for marketers to continually learn and keep up with technological developments. Jens emphasized that those willing to adapt and learn new skills will play a pivotal role in the marketing teams of the future .