One of the characteristics of internet usage in Vietnam is the high rate of SNS usage. Compared to 70% in Japan, the usage rate in Vietnam is close to 100%.
Vietnamese people also spend a high amount of time on SNS, at 2.3 hours (2 hours 18 minutes). This is considerably higher than the 0.3 hours (approximately 18 minutes) spent by Japanese people.
In addition, most access is from mobile devices, and in Vietnam, internet users are roughly equal to mobile users and SNS users.
Facebook is the most popular, at 85.3%, and it appears that Facebook is not only used to communicate with friends and acquaintances, but also for buying and selling goods as CtoC.
Vietnam’s leading e-commerce site
The main product purchased through ivory coast whatsapp data e-commerce sites in Vietnam is smartphones,
followed by home appliances and clothing. Here we look into the major e-commerce sites in Vietnam.
LAZADA.vn
Vietnam’s largest e-commerce site is when they reach out to you via comments or direct messages LAZADA. Managed by the Chinese Alibaba Group, LAZADA operates in Southeast Asian countries such as Thailand, Malaysia, the Philippines, and Indonesia in addition to Vietnam. Its
main products include health-related products, beauty and hairdressing-related products, interior goods, and smartphones.
Sendo
Sendo is an online shopping mall operated by Vietnam’s largest IT company, FPT.
It sells men’s and women’s fashion products, smartphones, computers, etc. Product-related questions can be answered via chat.
Shopee
Shopee, an online shopping mall, has business sale lead been growing rapidly in the past one or two years. It
offers a wide range of products, from fashion to home appliances, hairdressing and beauty products, mother’s products, and motorcycles.