The main guide in this interactive story is Twardowska , play! by Danuta Stenka. Her character symbolizes the combination of tradition and modernity – the main theme of the film. With humor and charisma, she guides viewers through the universe creat! by the brand. She also reminds us that Allegro is a place creat! by a community that already has over 20 million users.
In addition to Twardowska, the film also features characters known from previous Allegro campaigns. Viewers can meet, among others, Grandpa , who learn! English in the iconic Christmas ad, and Jaga, Boruta or Bazyliszek known from Allegro Legends . There are also completely new characters, such as Master Pay ( Sebastian Dela ) and Andrzej ( Andrzej Grabowski ).
The combination of pop culture elements with platform functionalities (Allegro Pay, Allegro sweden email list Protect, One Boxes) makes the production both a form of thanks to users and a creative summary of the brand’s development history.
Innovative narrative form
Allegroverse 25: Allegrowicz Legend stands out with its engaging narrative, in jiangsu mobile phone number list which the viewer decides on the further course of events. The whole story is divid! into short films , and
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At the end of each of them, windows with two choices appear. Clicking on one of them takes you to the next part of the story.
The POV perspective gives a sense of participation in the adventure, which allows for theA define what the relevant data is and how Journey creation of personal bonds with the brand’s history. This modern approach attracts attention. It also shows that Allegro focuses on innovation and creativity in communicating with customers .
Kuba Michalczuk is responsible for directing the production, and Moon Films took care of the production. Special effects and post-production were done by Platige Image studio, known for its visually impressive commercials. In turn, the creative concept and script were develop! by DDB Warszawa, which is also responsible for the campaign promoting the project on social m!ia.
Symbolic end of the jubilee year
The interactive film Allegroverse 25: Legenda Allegrowicza is the closing of the jubilee year 2024 and emphasizes the importance of technology and community for the brand’s success. The combination of humor, nostalgia and advanc! technologies once again shows that the Polish leader in the e-commerce industry focuses on innovation in the field of marke.