According to Wyzowl , 84% of consumers decide to purchase a product or service after watching a brand’s video. Insurance companies can capture the attention of potential customers by creating videos that show the features and benefits of their products and services. You can also produce educational videos about insurance and videos in the style of customer stories.
Infographics:
According to DemandGen , infographics attract 30% more attention than other types of content, and 65% of consumers are visual learners. In this sense, infographics are an important type of content. By presenting complex topics and data visually, you can create infograph that will grab the attention of your audience. As an insurance company, you can publish infographics that explain the insurance process and provide information on insurance premiums.
Podcasts:
According to Edison Research , in 2021, 41% of the population aged 12 and over in the US (about 116 million people) have listened to a podcast at least once. You can capture the attention of your audience and provide information by creating podcasts that include interviews with industry experts, conversations on insurance topics, and customer stories.
Feel free to ask your customers to get more customer reviews.
If you have a sales site, you can automate the process using review plugins designed for e-commerce or send a DM to customers who have made a purchase. Ask your customers their true thoughts and tell them how much the reviews have helped your business. Always Sweden Phone Number List get permission to repost comments and testimonials before posting on your Instagram account. Reviews can say a lot about your brand, but UGC (user-generated content) has the power to show and tell. After all, UGC shows your audience what your products look like, how they work, and how they are perceived from a real customer’s perspective.
User-generated content appears more authentic and less sales-driven because it comes from clients rather than your agency or team, which is even more helpful in attracting new customers. In other words, UGC is especially important for sharing social proof.
How Can You Promote User Generated Content (UGC)?
You can create a branded hashtag for your customers and/or ask your audience to tag your account. Th Text Services en you can collect UGC by checking your Instagram mentions and tagged posts tab. Use Instagram’s notification filtering tool to efficiently find mentions and tags.
