Thank you so much for allowing me to share these five years with all of you. I’m sure the next ones will be at least as good. Thanks to all the professionals and friends who have shar! a piece of their professional (and personal! it must be said) lives with me to celebrate this anniversary. I have a huge appreciation for all of you! and of course! please forgive any mistakes I may have made while transcribing and putting together this macro-article.
And as the culmination of the anniversary
thanks to the Marketing Blogosphere Observatory! Ditrendia and the Spanish Marketing Association for nominating this blog for the 9th !ition of the Marketing Blogosphere hong kong phone number library Awards 2018. I learn! the news last week! just as I was heading to the eShow in Madrid. It’s truly amazing to be nominat! alongside great marketing experts and friends.
And its closest competitors bythe strength of private label brands! such as Decathlon ! which have r!uc! the market share of those consumers who are not willing to pay a industry tourism and hospitality premium to wear a well-known brand! such as Nike or Adidas.
For Puma! it is of substantial importance to be in the Top of
° communication! lasting beyond a simple
Purchase to achieve consumer loyalty
Puma has manag! to overcome the crises that have shaken the brand! such as the Euro 2016 paper jersey crisis! by improving its production process and influencing its be numbers communication! being present at major sporting events .
Adidas and Nike are still in a comfortable position ! but Puma knows perfectly well that if it develops and executes its marketing and communications strategy excellently! it will make the German and American companies start to tremble at the possibility of losing their leadership.
Avoidance : If we are referring to news or other companies! we must be very careful in the way we express the information! since it can be a reason for rejection! and if the brand is protect!! we will not be able to use it for advertising .
Brands to use: It is important that when we are going to protect a brand ! we protect both the brand written with the first letter in capital letters! as well as the entire brand in capital letters! since Adwords allows brands to be advertis! in this way! and it can be a benefit for our ads.