What is Another example he doing?
He takes a subject he is passionate about – game theory – and applies it to a larger need.
There is a need, for example, for companies and private individuals to make better decisions.
In this way, he combines his passion with a real need.
Another example is Facilitape .
The founder is enthusiastic about adhesive tapes, especially neon colored tapes.
Instead of just writing about adhesive tape and living out his enthusiasm, he asked himself:
“What benefit can I bring and what need can I meet?”
He helps companies hold better workshops and meetings and find creative solutions for meetings.
And all this Another example with adhesive tape
Companies are happy to pay for such creative approaches because the whole New Work topic is very current.
In this way he met a need and combined his passion with it .
That’s why I don’t just ask what I enjoy, but also what the market wants and what problem I can solve for the target group with money.
He was a fitness enthusiast and gym owner.
He could have b2b email list gone the influencer route and simply posted himself.
Share photos on Instagram.
Maybe sell his e-book.
However, the need for another fitness influencer was very low.
Therefore, he would have received a very low score as an influencer.
What did Another example he do?
Instead of positioning himself as an influencer, he went to other gym owners and helped them gain more sales and more customers .
He addressed a completely different need, one that is much larger, and thereby scored highly in the content business.
If you want to build a business as a content creator, success depends largely on the problem you are solving.
If you solve a betting email list problem that has only a small pain point, you will earn little.
But if you address the essentials of british culinary taste (2/3) a big need, you will earn a lot.
Now we move on to the fourth commandment.