As shown in “About Baidu Listing Ads” below, Baidu listing ads are displayed mostly at the top of the red frame, and at first glance it is difficult to distinguish between normal search results and advertising areas, which is why they are characterized by their ability to attract a large number of hits.
>In addition, various display options are available, including not only text but also text + image, video, user settings, and sublink settings.
The cost per click is also cheaper than Google, with bids starting from 50 yuan (approx. 800 yen) per day and 1 yuan (approx. 16 yen) per click. The average cost per click is around 50 yen, making it a low-threshold option.
The website will obtain the “V Mark” and set a “Favicon”
In China, there are many fake and phishing israel whatsapp data sites. The “V Mark” is essential to prove that the link website is safe and officially certifi.
Japanese companies can also obtain a “V Mark” by applying for an account through Baidu. In addition, a “favicon” can also be set when placing an advertisement, so we recommend that you add one to your website.
In China, the “V mark” and “favicon” are important as they prove that the advertiser is official and that the website is officially approv, and having these can also lead to an increase in click-through rates.
Search keyword settings match type
Baidu’s search keyword match types for linkedin advertising: a guide to successful b2b marketing listing ads are different from those of Google. As shown in the diagram below, there are four types: exact match, partial match (synonym), partial match (core match), and broad match.
>Partial match is divid into exact match including all keywords, synonym that matches even if the order is revers, and core match that includes the word portion. It seems that broad match is rarely set.
>There is a limit of 100 exclud words, and words that cannot be use include “best,” “top,” “first,” “only,” and “first.”
Important points to note when placing Baidu listing ads
In the case of Google, the management screen for placing ads is available in almost all languages, but in the case of Baidu, it is only available in English and Chinese (Simplifi).
>Also, in the case of Google, you can set up AI-bas automation such as maximizing clicks and conversions, but in Baidu, everything must be done manually.
Other points to note when placing listing ads are summariz below.
Search keywords tend to be enter as phrases
In Japan, it is common to search for words separat by spaces, such as “Tokyo three-star restaurants,” but in China, searches are more common without spaces, such as “recommend three-star restaurants in Tokyo.”
Pay attention to the target area and delivery time of your ads
When placing advertisements in anticipation business sale lead of inbound demand. It is important to narrow down the area. China is a large country, and if you broaden your target too much. Your budget will disappear in the blink of an eye.
In the case of inbound demand, it is better to target only coastal cities such as Beijing and Shanghai. In terms of ad delivery times. The peak time for computer usage in China is between 8:00 and 10:00 a.m., follow by 2:00 to 4:00 p.m. Usage
on smartphones is high during lunch breaks and in the evening after returning home. The key is to allocate your budget according to the times when demand is highest in China.