Become a digital marketing expert

By honing in on your core message to deliver to your audience, placing it at the heart of your campaign, and building a lighthearted narrative around it, you can deliver an advert that strikes a real chord with your intended audience while representing your brand’s tone.

2022’s UberEats (or, ‘Uber not Eats’) Super whatsapp number database Bowl commercial, we’re invited to laugh and cringe at this star-studded munch-a-thon.

To shine a light on the fact that Uber delivers more than just food alone, the brand created an ad featuring A-list celebrities chomping on household items, including a light bulb, a diaper, lipstick, and a scented candle (yes, one of those Gwyneth Paltrow ones).

Here, the premise revolves around people eating freshly-delivered domestic items out of confusion because they think that UberEats only supplies food—and it works wonders. Oh, and the small print disclaimers such as “don’t eat lightbulbs” really add that extra touch of humor (it’s solid advice, too).

Takeaway: If you’re looking to expand your brand’s commercial scope or pivot your business in any way, using your ad to shine a light on your new service or USP in an eye-grabbingly creative way will spark engagement while really driving the message home. A little influencer marketing muscle doesn’t hurt, either.

Yes, one of the grand old American newspapers why visit durmitor national park?  makes our list. In its 2019 Super Bowl advertising debut, The Washington Post prevailed with an advert that makes you stand up and take notice right from the get-go.

A hard-hitting visual ad that highlights the often-dangerous work carried out by journalists and narrated by the warm, iconic voice of Tom Hanks, the video has a solid narrative that features those in the media industry who have died or disappeared.

Sharing the message that ‘knowing keeps us free’ and the paper’s official slogan, ‘democracy dies in the darkness’, The Washington Post hit home the importance of honest, fact-driven journalism in today’s world. As such, the publication has positioned itself as an oracle for reliable, unbiased, real-time information in a world full of fake news—an excellent entry to the Super Bowl advertising arena.

Takeaway: If you’re looking to deliver a poignant, hard-hitting message, being bold and daring will help you get results—as long as you’re honest, transparent and tasteful in your efforts. And, by using a celebrity or influencer to appear in, or narrate your advert, you stand to gain additional traction and a boost in brand awareness.

Kia is one of the world’s most forward-thinking cell phone number car manufacturers, and its 2019 Super Bowl ad was a testament to that very notion. Rather than using a star-studded celebrity lineup to endorse its products, Kia chose to celebrate the everyday people who help to manufacture their world-renowned vehicles.

Not only is the ad’s strapline, ‘here’s to the great unknowns’ nothing short of inspirational, but the entire sequence is emotive, epic, and stunning to watch—drilling down into the grassroots talent that has made the company what it is today.