Most importantly, monitor how your shoppers move through your store. Do they prefer to browse large category pages, or do they prefer to make successive micro-decisions? Did they start with your transactional page? Will they investigate several the right one? open dialogue People are likely to moderate their opinions when they, so it’s helpful to know what people are saying about your brand and products on social networking sites, forums, discussion boards, and review sites. These are great sources of original, unbias information.
Know you’re listening
Track your brand mentions online using social mia monitoring tools likeYou can also set up alerts to send you an email when someone uses a specific keyword, such as your brand or product name. Step 4: Prioritize Changes If you investigate all four sources of feback, you’ll likely accumulate a lot of questions and ideas. You may want to address all of these. But this may not be possible or practical for reasons of time and resources. First, turnm Bulk SMS France oderate their opinions when they know you’re listening, so it’s helpful to know what people are saying about your brand and products on social networking sites, forums, discussion boards, and review sites. These are great sources of original, unbias information. your feback into actionable changes. For example: Feback: Your store’s navigation is confusing. Possible changes: Simplify site navigation.
Represents influence
Second, prioritize each potential change so you can start with the ones that create the most value for your store. Frameworks are great for this., confidence and ease. ICE Frame Picture: Score for each component of the score for each potential change. Impact: If the change is effective, how much impact will it have? most influential. Confidence: How confident are you that the change will actually solve the problem? most confident. Ease: How ha Text Services rd was it to make the change? the easiest. Obviously, these answers are subjective, but try to be as objective as possible.
