In the previous blog, “What is Dynamic Remarketing, a Must-Know for Ad Managers?” , we explain about Google Ads remarketing ads, but this time, let’s look at Facebook Ads remarketing ads. Facebook ads come in a variety of formats, including image ads, video ads, slideshow ads, carousel ads, canvas ads, and dynamic ads, and ads must…
The most common frequency of delivery among EC businesses is “five or more times a week (5.0-6.9 emails/week),” which, when combined with “daily delivery,” accounts for nearly half of the total at 46.4%. Next is “twice or more a week (2.0-4.9 emails/week)” at 26.8%, and “once or more a week (1.0-1.9 emails/week)” at 14.6%. More…
Today, January 24th, the quarterfinals of the Asian Cup will be held. Japan’s opponent will be Vietnam. Vietnam is famous for Vietnamese cuisine such as pho, fresh spring rolls, and banh mi. Currently, Vietnam is experiencing an unprecent soccer boom. Apart from soccer, the country has continu to develop remarkably, with a high GDP growth…
One of the characteristics of internet usage in Vietnam is the high rate of SNS usage. Compared to 70% in Japan, the usage rate in Vietnam is close to 100%. Vietnamese people also spend a high amount of time on SNS, at 2.3 hours (2 hours 18 minutes). This is considerably higher than the 0.3…
In China, the Lunar New Year celebrations begin on Tuesday, February 5th. It is a seven-day holiday in China. The Spring Festival is a long holiday that is celebrat not only in China, but also in Southeast Asia, including Hong Kong, Taiwan, South Korea, North Korea, Vietnam, Singapore, and Malaysia. During this long holiday, Chinese…
As shown in “About Baidu Listing Ads” below, Baidu listing ads are displayed mostly at the top of the red frame, and at first glance it is difficult to distinguish between normal search results and advertising areas, which is why they are characterized by their ability to attract a large number of hits.>In addition, various…
Last December, the Japan National Tourism Organization (JNTO) announc that the total number of foreign visitors to Japan had exce 30.01 million. This figure has risen from 20 million in 2016 to 30 million in just two years, and the target of 40 million in 2020, the year of the Tokyo Olympics, is likely to…
LinkedIn advertising is a tool for reaching B2B decision makers. Learn how to leverage the power of this advertising. B2B marketing is complex. LinkedIn advertising is a powerful tool for reaching B2B decision makers. You’re trying to find decision makers in an list of mobile number database organization, trying to influence an entire team, working…
Determine your Linkedin advertising budget. It should be aligned with your goals. Your goals should include a return on investment. LinkedIn allows you to bid in a variety of ways, including cost per impression (CPM) and cost per click (CPC). CPM is usually best for awareness campaigns. 6. Customize your ads carefully Be careful when…
Some people say that your social media audience size is a vanity metric. To some extent, this is true because just because you have followers doesn’t mean they’re engaging with your content and are any closer to becoming customers. However, it’s still important to monitor your audience size because it can tell you whether your…
This metric shows how many people your post was shown to. It doesn’t always mean they interacted with, read, or viewed the post, but they had the opportunity to do so. Some social media channels call this metric “reach” rather than “impressions.” While this metric helps you understand what social media algorithms think of your…
If you’re constantly posting on social media but not analyzing the results, you won’t be able to understand what’s working and what could be improved. to growing your following, increasing engagement, and getting more value out of the time you spend posting and interacting with your audience. What are social media metrics? Social media metrics…
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