Marketers working with traditional channels are increasingly looking to online promotion opportunities, thinking about redirecting the vector of their profession towards working with attracting clients via the Internet.
Internet marketing still remains something complicated and incomprehensible for many, which is not surprising, because in essence it is a car with a complex mechanism that requires daily inspection and careful attention. If you decide to get behind the wheel, the following checklist items will help you step on the gas.
Part 1: Understanding Key Performance Metrics
Unlike offline customer acquisition channels, where everything is measured by reach and the understanding of conversion is rather vague, in Internet marketing you can measure the effectiveness of almost every source (thanks, Google Analytics).
Key metrics of the effectiveness of Internet marketing channels are various indicators, ranging from the number of subscriptions to a page in social networks, traffic to the site, CTR of an advertisement, and ending with the most important indicator – conversion (a completed target action on the site: a purchase, subscription, sent brief, application, question).
In order to improve each of these metrics, you need to gain basic knowledge about:
- the online sales process
- potential clients
- usability
- methods to increase conversion
- lead generation management
Part 2. Understanding the toolkit
You can choose a narrow niche in Internet marketing (for example, become an SEO specialist), or cover the entire spectrum of this area, skillfully whatsapp data managing each tool for attracting clients. After all, even if you have highly specialized employees on your staff, you must understand the key features of each one’s activities.
We recommend that you learn more about the following tools:
Search engine optimization of a website (how do Google algorithms work, what influences ranking? how to conductinternalAndexternalwebsite optimization?how to choose a semantic core? how o improve positions in search results?)
Contextual advertising (what are the possibilities in Google AdWords? How to create a selling ad? What is CTR and how to improve it? What influences the place in the search results for contextual advertising?what is google remarketing? how to set up a PPC advertising campaign correctly?)
Targeted advertising in social networks
(what are the advertising options on Facebook? and on Vkontakte?what to consider when setting up?)
- Email Marketing (Which Service Should You Choose for Sending?how to write a sales letter? what should be the frequency and time of sending?what else should be taken into account?)
- Content Marketing (what is it and how to use it correctlyhow to write quality content? how to promote a corporate blog? how to promote your brand on social networks using content marketing?)
- Video marketing (what videos can be creating a good logo with strikingly made for the target audience? How to promote video content? How to use YouTube for business?How to implement video marketing into your practice?)
Having brought a potential client to the site, it is important to convince him to make a purchase. To do this, you need, firstly, to ensure that the ukraine business directory resource is easy to use for him – that same notorious usability that is talked about so much, but often neglected.
Secondly, it is important to place “traps” on the site that will encourage a person to make a conversion – buy, ask, subscribe.