Today, you don’t have to “reinvent the wheel” and think about how to get real statistics. For these purposes, there are a number of new Universal Google Analytics functions that will allow you to easily exclude traffic from unwanted referrals and search queries, as well as increase or decrease the session timeout if your site requires it.
1 Session Timeout Handling Function
By default, the session timeout is 30 minutes, but today you can adjust the session duration depending on the specifics of your site. The minimum session timeout you can set is 1 minute.
Thus:
- If your site is set to automatically end a session after a certain amount of time, then the session duration should be the same.
- If you are the owner of an electronic library or a movie portal, then it makes sense to increase the session waiting time. However, if your site has little content, then the session waiting time can be reduced.
Open your resource in Google Analytics
- Go to the “Administrator” tab
- In the “Resource” column, select your resource.
- Open the “Tracking code” item and select the “Session settings” sub-item.
- In the “Timeout Management” field, specify the desired session time and click the “Apply” button:
Another equally useful feature of Universal Google phone number library Analytics is the search query exclusion feature. This feature allows you to exclude certain search queries so that data for these queries does not appear in search traffic reports in Google Analytics.
For example, in the previous article I already told you,how to track branded and non-branded search traffic in google analyticsusing the advanced filter setting, and today I’ll tell you how to do it using the search query exclusion feature.
How does it work? We exclude certain search queries, after which Google Analytics intercepts the clicks on these queries and interprets them not as search traffic, but as direct traffic. So, you can exclude search queries with the company name, and after users click on these queries, Google Analytics will count these clicks as direct traffic. Thus, branded traffic is direct traffic, and non-branded traffic is search traffic.
How to exclude queries from search traffic?
- Select your resource in Google Analytics
- Go to the “Administrator” tab
- Select “Tracking code” — “List of excluded a good logo design should be simple and easy to remember search queries”, and click the “Create search query” button
- In the “Search query” field, enter the keyword or phrase that we want to exclude.
- Click the “Create” button.
3 Transition Exclusion Function
Referral traffic — transitions to our site from third-party web resources. Google Analytics automatically determines where the user was before going to the site and registers this domain name as a referral source. Universal Google Analytics allows you to exclude transitions from certain domains.
How to exclude traffic from a referral source?
- Select your property in Google Analytics
- Go to the Administrator tab.
- In the “Resource” column, select “Tracking code” — “List of excluded referral sources”.
- Click the “Add referral source exclusions” button.
- In the “Domain” field, enter the name of the ukraine business directory domain from which you want to exclude traffic.
- Click the “Create” button.
Thus, the new functionality of Universal Google Analytics will allow you to see more realistic reporting data.