We created ad groups with general and category keywords , brand queries, and keywords related to the “Top Location.” After analyzing the performance of each group, we identified the ads that brought the greatest results and optimized the campaign.
Find out how we fixed the previous contractor’s mistakes and returned targeted traffic to the site –case “Kovalskaya Real Estate”.
Launching a Media Campaign for Reach in DV360
Media campaigns in DV360 differ list to data from Google Ads in functionality, scale and flexibility.
We used DV360 for both the teaser and main stages of the Top Location campaign. The tool allowed us to go beyond the Google ecosystem and place ads on popular sites, streaming platforms, apps, and other digital channels.
To launch the ads, we used six- and ten-second videos
As well as static banners of different digital marketing: what it is and why it can transform your business formats. Ads of different sizes and durations allowed us to:
- maximize reach;
- adapt advertising to different platforms and devices;
- Give DV360 algorithms more power to optimize impressions.
This way we got the message across to an audience that is difficult to reach through Google Ads.
Promotion results
During the teaser phase, we focused on belgium business directory maximizing the reach of the target audience rather than increasing conversions. However, even before the teaser was revealed, conversions increased by 141.37% compared to the previous month.