Conducting User A contextual inquiry is a user research technique that involves observing and interviewing people while they perform tasks in context. This technique is a mix of qualitative research and user interviews. The person who conducts a contextual inquiry (the researcher) observes how participants perform the tasks, and has them describe what they are doing while they are interacting with a product.
In comparison to other user research techniques, contextual inquiries are less formal than lab tests. As a result, they provide more natural and realistic results. By seeing what users do in context, it is easier to imagine how products are used in the real world.
You might also like: : How to do it Right.
When to use contextual inquiry Conducting User
There are two areas where contextual inquiries are especially helpful.
1. Improving existing user journeys
Contextual inquiries can be used to find ways to improve the user journey. Observing a participant interacting with a product can help a researcher understand what a participant likes and dislikes about a product, what they think is necessary and unnecessary, and in what parts of the user journey they face friction.
Example: An ecommerce company wants to improve their online ordering process. The researcher can observe customers cabo verde email list 235 contact leads surfing the website on their devices, adding products to their carts, and completing the order process. The researcher will also notice what parts of the flow cause friction.
2. Validating concepts
Contextual inquiries can be used to better understand use cases for a new product idea. Observing a participant interacting with a product can help the researcher understand what aspects of this product are valuable for the user.
Example: A company has an idea about a new product for musicians. The product team creates a prototype of this product and a researcher passes out this prototype to participants. Participants are assigned specific tasks to complete (such as creating a new music track using this tool). After the interaction, agb directory the researcher asks participants questions about their experience with the product.
The principles of contextual inquiry