What is Branded Content and what are the advantages
Today I want to talk to you about branded content. A Marketing strategy with which brands try to find a point of emotional connection with their customers without seeming invasive or trying to sell them anything directly. Internet users receive a large amount of information every day. With endless product offers that. In the vast majority of cases, Appear at an inopportune time on our computer screen. Surely you have also installed an ad blocker on your computer. So you can work without feeling like you are being bombarded. Therefore, In this article I will talk to you about the advantages and disadvantages of this effective strategy, And we will also see some examples of brands that have already created branded content campaigns in their digital strategies.
What is branded content and what is it for?
Branded Content (or brand content) is a strategy that uses Marketing and Branding techniques to create content top people data that seeks to promote or find connections between a brand and its potential consumers. Unlike what happens with traditional advertising. Where campaigns focus on the products and/or services that the company sells. Brand content focuses on brand values and history . And this strategy has a very clear objective. Increasing brand recognition. To do this. Try to attract the attention of users through curiosity and surprise. Furthermore. To connect with the audience it appeals to people’s feelings; In this way. The emotions that people associate with the brand arise. Ensuring that it remains in their thoughts. For this reason. Emotional Marketing is closely linked to this strategy.
Advantages and disadvantages of branded content
Like any other digital marketing strategy. Branded content is not always. The most suitable to implement Text Services in any campaign; It all depends on what you want to achieve. This type of content seeks to gain loyalty from a brand’s target audience and increase their commitment to it , transmitting values and emotions to them through a story. However. It is not a good strategy if you are only looking for a quick increase in sales in your business, for example. Well, at least in the short term. Let’s see in detail what the advantages and disadvantages of this tactic are: 1. It is not an invasive strategy In traditional advertising, the way users receive advertising is through annoying banners that literally invade their workspace on the computer screen.
