Performance marketing can be divided into four steps and areas . I recommend you follow these steps as you develop and implement your Create performance marketing own performance marketing strategy.
1. Set goals in performance marketing
To measure the performance of a campaign, you first need to define your goals – ideally using the SMART method . My tip : Make sure you set measurable objectives and assign them KPIs.
For example , a goal might be to phone number library generate 25,000 website visitors within three months or to gain 500 newsletter subscribers within one month.
Frequently used objectives in performance marketing :
- Marketing objectives (such as increasing product awareness)
- Corporate objectives (such as maintaining market share)
- Customer-related goals (such as strengthening customer loyalty)
- Campaign-related goals (such as increasing visitor numbers)
2. Use different types of performance marketing and marketing initiatives
To achieve these goals, performance advertising can utilize various tools , primarily from online marketing . Each manager assesses the chances of success of each type differently.
I will show you which types of performance marketing are particularly relevant in my opinion.
Search Engine Advertising (SEA)
With search engine advertising, you can create basic analysis of cdn quote paid ads. By placing these ads, you can specifically increase the ranking of your content in search results. Useful metrics here include the click-through rate ( CTR ) and the cost per click ( CPC ).
Search engine optimization (SEO)
SEO marketing also pursues the goal of better rankings. However, in this case, measures are taken to ensure better visibility in organic search results. This can be achieved by designing websites in a search engine-friendly manner or incorporating beneficial keywords into text.
My colleague Janina Vendrami from our DACH SEO and Growth team has an important tip here : “At HubSpot, for example, we pay attention to the number of indexed pages, keyword rankings, and the number of backlinks. They provide important insights that are crucial for a high-performance SEO strategy.”
Display advertising
With display advertising, graphic ads are placed on advertising space on third-party websites. For example, you can create a banner ad that appears on blogs relevant to your target audience. You can track the number of ad impressions or the CTR , for example .
Social media marketing
On social media, you can interact with users through your own profile, building your own community with whom you can communicate directly. Paid advertising, for example, on LinkedIn, Facebook, or Instagram, is also an option.
My tip : When doing social media marketing, keep an eye on the size and growth of your network, the number of comments, shares and likes, and general awareness on social media.
Also, stay up to date with the development of new channels – there are always networks that become less relevant and new ones that spring up.
Email marketing
There are numerous approaches available to you, such as offer emails, feedback emails, reminder emails or newsletter emails.
For example, you can occasionally send congratulations or holiday greetings. Reminder emails , such as when a coupon expires, are also business sale lead possible. Newsletter subscribers can also be regularly informed about new blog posts or discount promotions.
Whenever possible, I also like to use automation tools that do the manual work for me.
When it comes to email marketing , it is recommended to track the number of subscribers, the open rate or the delivery rate as part of performance marketing .